Happy — conceptual web storytelling for the dental business in Israel

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The client

About the client

Happy, a subsidiary project of the Viven Procurement dental company, specializes in selling clear aligners for people all over Israel. To ensure optimal medical care, they collaborate with partner doctors who provide expert guidance and support. With a customer-centric approach, the company’s main goal is promoting healthy teeth and, as a result, fulfilling lives.

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Kickoff

The outset of product creation

While creating Happy, our team aimed to associate this product with the healthcare industry but do it in an extra-friendly manner. For this, we conducted thorough market & customer research. As the client demanded a holistic product from ground 0, our team focused on all sides of the project simultaneously. To make Happy inclusive and balanced, we systematically worked on website design, development, and branding solutions — all to ensure unique and pleasant UX for all target groups.

4 target groups

1. 01 Young individuals aged 18-30 who want to be satisfied with the appearance of their teeth in the morning mirror reflection. They want to invest in this small moment as it sets the tone for their entire day.
2. 02 Individuals a little younger (15+) who can (and will) persuade their parents that dental care contributes to their overall happiness.
3. 03 People who received an offer for orthodontic treatment from an orthodontist or a dental clinic but want to explore a more pleasant, friendly, and cost-effective alternative.
4. 04 People who are young at heart (at any age!) and have unresolved dental issues with their teeth.

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UX features

Functionality-driven design

The central aspect of the website’s design is that all elements are structured in a sticker-style layout, ranging from images to block-based tiles. This distinct approach is seamlessly aligned with the branding and its holographic, sticker-like, and overall joyful vibe.

In-depth research revealed that the client’s audience highly valued visually appealing yet practical features. To further enrich user engagement, we suggested adding useful blocks into the design, such as Treatable Cases, Day & Night Treatment, and Mini Quiz.

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Branding

Meanings through visuals

As the client’s product is suitable for people of all ages, but their main target is young adults, our strategy was to reflect the vibrant energy of this demographic.

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Images style

Smiley photos

To portray happiness, our designers used pictures of young, confident people with bright smiles. Even when displaying only the product or parts of it, we complemented pics’ background with warm colors that exude joy and positivity.

Playful touches

Different stickers

Keeping in mind the energetic spirit of Happy, we integrated a set of sticker illustrations along with text and icon stickers into the final design. Thanks to them, our team emphasized the website’s content and echoed the sticker emblem we used for the logotype.

Illusion of depth

Holographic texture

By using holographic texture, we aimed to differentiate Happy from competitors, appealing to their young audience. This way, it was easy to showcase the company’s commitment to modern dental solutions, and, along with it, successfully apply the texture to marketing materials

Development

Webflow builder

Interactive elements held immense importance for the client’s desired UX. Due to their complexity, we opted for Webflow, which efficiently manages tricky interactions. Thanks to that, we created various hover effects and animations, along with a dynamic preloader. What’s more, our specialists made Mini Quiz to show results to users directly, without the need to plug in any third-party tools.

Last but not least, the platform offers effortless content editing through a built-in CMS, enabling the client to update any content even on their own. The end result satisfied both us and our client, even though it was quite challenging to keep the content structure correct due to the specifics of the Hebrew language.

Our results

Happy ending

We created a lightweight and friendly website for the Happy company, enriching the design with various cool features, such as the Treatable Cases page, Day & Night Treatment, and a Mini Quiz. Our efforts helped to resonate with the client’s young audience by designing a stylish logo, smooth UX components, interesting color & font solutions, holographic textures, and cute stickers. To infuse creativity into every corner of the site, we utilized Webflow builder’s flexibility. The result is a modern website that resonates with the client’s customers, engaging them to reach Happy.