Designing the brand and product experience for a services marketplace
About the project
Everneed is a professional services marketplace developed by Everneed Technologies for the Austrian and Dutch markets. It connects consumers with professionals across multiple service categories on a single platform.
Through a structured profile system, the platform gives each professional a dedicated space to present their services and provides customers with a reliable way to discover and evaluate them.
Challenge
The professional services market in Austria and the Netherlands was fragmented between outdated directories and job boards with weak trust signals. Everneed engaged our team to develop brand, product, and web design to establish a consistent and credible presence.
Our process
Over 5 months of collaboration, we moved from brand discovery and identity shaping through product and website design, delivering a complete foundation ready for development.
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Results
- A distinctive brand identity, establishing a clear market position and a recognizable presence
- Consumer and partner portals enabling seamless service discovery and provider management
- User-friendly website pages designed to support multiple service categories
- A complete, dev-ready design package enabling efficient implementation across all platform layers
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Our approach
Working in close collaboration with the client, we ran branding and UX workstreams in parallel, keeping quality high and timelines on track despite tight deadlines.
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The Halo Lab team's commitment to delivering was the most impressive thing about the company. They proved to be a trustworthy partner with impressive knowledge and skills. In particular, the team stood out for suggesting unique user flows and maintained clear, regular communication throughout the entire process.
01 · Discovery & research
We analyzed key competitors to map their visual identities and brand positioning, identifying where Everneed could stand out. The findings shaped a strategic direction for a strong brand identity and laid the foundation for all subsequent work.
Deliverables
- Competitor analysis
- Brand identity sketching
02 · Branding
Our team built the logo around a rocket-inspired form, where the top element represented trust, the body — confidence, and the flame — creativity. Red and blue were chosen as primary colors for visual identity to reinforce energy and reliability.
Deliverables
- 4 logo concepts
- Brand identity system
- Brand guidelines
03 · UX/UI design
We created the consumer and partner portals as separate environments, tailoring their navigation and flows. The partner dashboard was designed to present key business data and tasks clearly, giving providers a structured view of their activity.
Deliverables
- Consumer & partner portals
- Navigation architecture
04 · Web design & handoff
When designing the key website pages, we focused on visual vitality through micro-interactions and animations while keeping the design universal across multiple service categories. Finally, all assets were carefully packaged for a smooth handoff.
Deliverables
- Icons & illustrations
- Interactions & animations
- Dev-ready design assets
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
- 1 PM
- 1 Brand Designer
- 2 UX/UI Designers
Technologies
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