Launching a consumer dental brand built for conversion and trust
About the project
Happy is a dental care project operated by Viven Operations Ltd, a healthcare company based in Tel Aviv. It delivers dentist-supervised clear aligner treatment with at-home use, making professional orthodontic care more affordable and convenient.
The site combines remote supervision, personalized treatment plans, and medical-grade precision with a simplified user experience to redefine how individuals approach dental correction, reducing reliance on in-clinic visits.
Challenge
The client needed to rapidly launch a new at-home dental care brand in a highly competitive market. Our team was asked to deliver a large, results-oriented digital scope under tight deadlines, ensuring the website conveyed professional quality and cultural relevance for Israel's audience.
Our process
While working on the project, we combined thorough market research with end-to-end branding, interface design, and development to deliver a modern, holistic, conversion-focused digital experience.
Branding
At this stage, we created a versatile visual identity for Israel’s diverse audience, reflecting the vibrant energy of young adults while maintaining strong clinical credibility and professionalism.
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Website
During this phase, we translated the brand into an expandable digital experience, creating intuitive user flows, clear interactions, and a polished UI with structured, conversion-focused content.
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Results
The new brand and website enabled Happy to enter the competitive dental care market with confidence, uniting a strong consumer identity and conversion-ready digital presence with authoritative medical positioning that strengthened market trust. By streamlining the treatment journey and reducing adoption barriers, the site enhanced engagement, placing the brand as a reliable alternative to in-clinic orthodontic solutions.
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Our approach
We applied a research-backed approach and simultaneous branding and design workflow to develop a conversion-focused dental brand balancing clinical credibility with ease of use.
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“Halo Lab not only delivered an elegant brand that reflected the client’s technical execution abilities, but they also provided guidance to help the client maintain their new assets. They led an efficient, productive workflow by remaining responsive, collaborative, and organized in their approach.”
CEO at Viven operations
01 · Discovery & positioning
Our team conducted market analysis of consumer dental care and at-home orthodontic trends, studying the target audience through Israeli demographic research. We also mapped decision barriers and digital user journey to find improvement opportunities.
Deliverables
- Israel TA research
- 4 consumer personas
- 6 competitors analyzed
02 · Brand identity design
We created a bilingual identity balancing healthcare credibility with friendly accessibility. Our brand designers combined soft tones and a holographic-style texture for the logo and icons to engage young people while reducing clinical anxiety.
Deliverables
- Several logo ideas
- Complete brand system
- Packaging design
01 · UI/UX design
We created an intuitive website structure that leads users toward conversion through clear messaging, visual proof, and simple navigation. The interactive mini-quiz increases engagement and helps users understand their eligibility and treatment.
Deliverables
- Stickers & animations
- Day & night mode
- Mini-quiz survey
02 · Webflow development
We developed a fully functional website, coding responsive pages and integrating CMS-driven content management for the FAQ section. The pages were optimized for smooth performance across devices with precise RTL layout configuration.
Deliverables
- Desktop & mobile layouts
- CMS integration
03 · Launch readiness
Before launch, our QA team ran a full bug sweep on macOS and iPhone, validating responsiveness and RTL behavior across Safari, Chrome, and Firefox, with visual evidence. We also packaged brand guidelines and print files for rollout.
Deliverables
- QA report
- Webflow site structure
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
- 1 Project Manager
- 1 Brand Designer
- 2 UI/UX Designers
- 1 Webflow Developer
Technologies
