Launching a consumer dental brand built for conversion and trust
Dentist-supervised at-home clear aligners, with a site shaped for Israel
About the project
Happy is a dental care project operated by Viven Operations Ltd, a healthcare company based in Tel Aviv. It delivers dentist-supervised clear aligner treatment with at-home use, making professional orthodontic care more affordable and convenient.
The site combines remote supervision, personalized treatment plans, and medical-grade precision with a simplified user experience to redefine how individuals approach dental correction, reducing reliance on in-clinic visits.
Challenge
The client needed to rapidly launch a new at-home dental care brand in a highly competitive market. Our team was asked to deliver a large, results-oriented digital scope under tight deadlines, ensuring the website conveyed professional quality and cultural relevance for Israel's audience.
Our process
While working on the project, we combined thorough market research with end-to-end branding, interface design, and development to deliver a modern, holistic, conversion-focused digital experience.
Branding
At this stage, we created a versatile visual identity for Israel’s diverse audience, reflecting the vibrant energy of young adults while maintaining strong clinical credibility and professionalism.
{{dropdowns-1}}
Website
During this phase, we translated the brand into an expandable digital experience, creating intuitive user flows, clear interactions, and a polished UI with structured, conversion-focused content.
{{dropdowns-2}}
Results
The new brand and website enabled Happy to enter the competitive dental care market with confidence, uniting a strong consumer identity and conversion-ready digital presence with authoritative medical positioning that strengthened market trust. By streamlining the treatment journey and reducing adoption barriers, the site enhanced engagement, placing the brand as a reliable alternative to in-clinic orthodontic solutions.
{{review}}
Our approach
We applied a research-backed approach and simultaneous branding and design workflow to develop a conversion-focused dental brand balancing clinical credibility with ease of use.
{{approach}}
{{slider-1}}
“Halo Lab not only delivered an elegant brand that reflected the client’s technical execution abilities, but they also provided guidance to help the client maintain their new assets. They led an efficient, productive workflow by remaining responsive, collaborative, and organized in their approach.”
CEO at Viven operations
.webp)
