Creating a human-centered interface for AI-assisted oncology platform

About the project
An AI-powered oncology platform developed by the U.S.-based healthtech company helps clinicians interpret complex medical data and support evidence-based cancer care decisions.
By combining medical expertise with ML and data visualization, the system transforms patient information, treatment outcomes, and research data into actionable analytics. This helps medical professionals identify optimal therapeutic strategies.


Challenge
The client expected us to design a demo version of the AI oncology app and a landing page to present the product to potential investors, prioritizing speed. The key challenge was delivering a clear, credible interface quickly while designing a landing page in line with the client's brief.

Our process
Throughout the project, we turned clinical data and patient insights into a user-centered digital experience with a cohesive, implementation-friendly UI/UX system.
{{dropdowns-1}}

Results
The collaboration resulted in a clinically aligned, user-friendly design system that now serves as a foundation for AI-assisted patient monitoring in oncology. The new UI/UX structure improved visibility for healthcare providers and made remote guidance easier for patients to follow. The design helped position the company as an emerging innovator in AI-powered oncology and strengthened its ability to demonstrate the technology to investors and partners, accelerating market validation and adoption.
{{review}}
Our approach
To meet tight deadlines without compromising medical credibility, we combined focused research and user-centered design to support product presentation.
{{approach}}
“We have had a smooth collaboration with Halo Lab's team, and we want to express our gratitude. The aesthetics are truly impressive.”
Representative of the client’s company
When your branding and positioning are clear, your business shapes perception, builds trust, and drives growth. That said, a strong identity creates an emotional connection with the audience, making you memorable, recognizable, and impossible to ignore.
But without this, the opposite happens. So, no matter your needs, be it launching a new business or refreshing an existing one, investing in branding services ensures you stand out in a crowded market and attract the right audience.

Deliverables
- Lorem ipsum dolor
- Lorem ipsum dolor
01 · Research & discovery
We conducted time-efficient research, analyzing competitors, mapping user journeys for patients and clinicians, and identifying communication pain points. To guide design decisions, we created a moodboard reflecting visual style directions.

Deliverables
- 3 competitors analyzed
- Moodboard & style concepts
02 · UX/UI design
We developed wireframes for patients (mobile) and clinicians (desktop), identifying key screens for full UI design. The visual system balanced medical professionalism with warmth, using a refined purple and peach palette and touch-friendly elements.

Deliverables
- 3 UI concepts
- User journey maps
- Mobile & desktop versions
03 · Website design
Based on competitor analysis, we designed a user-friendly landing page structure to clearly guide users through key website content. For a smooth experience across devices, our specialists created both desktop and mobile components.
Deliverables
- 6 sections designed
- 2 landing page concepts
- Animations & microinteractions
04 · Presentation & collaboration
We prepared investor-focused visuals highlighting app usability and clear clinical data presentation. Our team delivered a complete UI/UX system with polished visual assets, fully ready to support future product development.
Deliverables
- UI kit for landing page
- Future-proof design assets
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
Our team combined product and web design expertise to translate complex clinical workflows into a cohesive experience across the demo platform and landing page.
- 1 Project Manager
- 2 UI/UX Designers
- 1 Web Designer
Technologies
We relied on a proven design and prototyping platform to deliver development-ready design solutions that look sharp on any device.





















