Wrangle — dynamic design for streamlined business management

Having planned the workflow, we started to “paint” the portrait of the Wrangle’s user persona. As our client pointed out, their tool is aimed at young and talented IT professionals who are always on the lookout for new ways to work. They are drawn to sleek, minimalist design and appreciate the power of modern technology to enhance creativity and productivity. While open to new ideas and suggestions, these users expect the preferred tool to help them achieve new goals, avoid stress, and work not harder but smarter. Keeping these insights in mind, we found powerful and intuitive solutions to help users comfortably achieve their work goals.

To ensure the success of the project, our team considered the needs of its users. Once that was done, we analyzed the design pros and cons of similar platforms. To help Wrangle stand apart from competitors, we focused on the consistency and modernity of our work process, creating a contrasting color palette, distinctive fonts, and eye-catching animated inserts. Our team also incorporated features from competitors that were highly appealing to the client, such as well-readable typography, minimalistic hovers, and abstraction components like clean lines and simple forms.

Designing the Wrangle landing page required us to focus on creating a clean and consistent product for the client’s audience. We achieved this by selecting Inter as the primary font, which embodies the values of accessibility, versatility, and minimalism. As a bonus, its simple and clean design is perfect for our friendly approach, providing excellent legibility on both small and large screens.

To complement the selected font, we chose a contrasting palette of classic Black & White colors mixed with eccentric Dark Violet, Bleu De France, Macaw Blue Green, and Dark Seafoam. As the primary accent color, we opted for deep and reach purple shades of Dark Violet. To add more elegance and sophistication, our team selected vivid blue and green tones of Bleu De France, Macaw Blue Green, and Dark Seafoam colors.

At the heart of the Wrangle project is a commitment to providing users with a tailored and immersive experience. To achieve this, our team mapped out a comprehensive roadmap that takes into account the specific goals and needs of each and every user. By investing significant time and resources in analyzing the customer’s behavior patterns, we created an intuitive path that guides them through the various stages of this journey, highlighting the most critical and beneficial elements.

Our team delivered a dynamic web design that wowed both our client and their audience. We combined structured website elements with creative details, custom illustrations, and animations. To facilitate swift connections to Wrangle, we added a bright “Add to Slack” CTA button that stands out against the serene Bleu De France sky-blue background. Likewise, the Dark Violet color we chose as the primary accent perfectly matched the Wrangle’s friendly and kinetic energy, conveying the idea that business management tools can be both fun and functional.

Through extraordinary geometric accents, our team aimed to match the explosive Wrangle temper, while a well-structured design system helped us to convey the atmosphere of credibility and trust. Ultimately, we put a strong emphasis on customer needs and desires, investing in smart UI/UX solutions and creating a resonant message for everyone who wants to organize their work chaos.

The primary objective of our agency is to provide exceptional and swift results. For this purpose, we consulted with our client and chose the innovative Webflow platform to create a highly customizable product as quickly as possible. Its powerful content management system and advanced design tools enabled us to create a website that is both beautiful and convenient in just 2 months. Additionally, Webflow’s easy-to-use content management system ensures that the client can make updates to the site’s content on any device, even without Halo Lab assistance.

By leveraging the power of Webflow, our team created a landing page that is both visually stunning and functionally impeccable on all devices. With the platform’s robust design and prototyping capabilities, we were able to perfect every element of the landing page and improve Wrange’s online visibility.

Our team embraced the challenge of working on the Wrangle project and found it to be both enjoyable and rewarding. Having considered all project goals, we made a complete redesign for website pages with tonnes of colors, animations, hovers, and illustrations. Through these digital tricks and Webflow capabilities, such as powerful CMS and optimizing to all devices, our experts created a memorable and lovely website, presenting an updated version of the Wrangle platform — with a user-centered interface, intuitive roadmap, and countless dynamic visual elements.