Mixmo: shaking up the music scene with a bold and colorful image

To set Mixmo apart in the market, our team initiated a rigorous and organized process to rebrand their image. First, we conducted a detailed analysis of the client’s competitors. Based on the findings, our specialists redesigned the logo and created a comprehensive brand book. We also curated a mood board that embodied Mixmo’s retro and street-style identity. In addition, our experts introduced new colors into design solutions and ensured consistency in the brand’s messaging across various mediums, such as merchandise, posters, billboards, and social media covers.

In the highly competitive music industry, Mixmo needed to stand out and offer unique value to its users. For this purpose, our team conducted extensive research on the client’s competitors, identifying their main branding pros and cons to differentiate the platform as accurately as possible. Considering Mixmo’s bold and even rebellious spirit, we picked out the catchiest elements of similar platforms — mainly large typography and high-quality photos. At the same time, our team strived to avoid overly “official” and “classic” brand solutions, preferring free-spirited inserts and high-contrasting colors.

By developing a “typical” Mixmo’s persona, our team created a robust brand identity that catered to the specific needs of the platform. Through extensive brainstorming, we determined that Mixmo’s ideal user is an independent artist or songwriter struggling to gain exposure for their music and generate income from their craft due to a lack of resources and support. For this person, Mixmo is not simply a want, but a necessity, as here they connect directly with their fans or beloved artists, collaborate seamlessly, and thrive in a vibrant and enriching music community.

Mixmo’s revamped visual identity was designed with a Y2K-inspired style in mind. This aesthetic blends retro and urban futuristic elements, vibrant colors, and a playful design that perfectly captures the platform’s fresh and trendy take on the music industry. Our team integrated several Y2K design features into the brand book, including prominent typography, hand-drawn Tag graffiti icons, and saturated colors. The design team also incorporated retro-influenced graphics, such as geometric shapes and abstract patterns, to give Mixmo a distinct and unforgettable appearance.

To enhance the energetic and rebellious vibe of Mixmo’s Y2K-inspired brand, we extensively utilized the Whyte bold font throughout the brand book. Its sharp edges and geometric shapes perfectly captured the platform’s sense of creativity and nonconformity, reflecting the mission to shake up the music industry. Although typically reserved for headers, our team added an extra punch to Mixmo’s look by pairing Whyte with Dynamit for the main text. This font features strong lines, curves, and thick strokes. Combined with a sharp Whyte, it helped us to build a remarkably strong personality for the platform.

The color scheme we developed for Mixmo was tailored to the client’s specific preferences and requirements. Considering the project’s rebellious spirit, our team opted for a blend of both deep and light hues, including White Coffee, Floral White, Booger Buster, Granite Gray, and Black, to create a memorable and eye-catching appearance. While White Coffee and Floral White imbue a sense of trendiness and sophistication into the brand, Booger Buster brings a playful and unexpected burst of color. Finally, the subtle additions of Granite Gray and Black add a layer of depth and contrast, amplifying the already impressive palette with bold and dramatic effects.

Our team went the extra mile striving to develop a dynamic and compelling brand identity that met the market’s demands. By conducting extensive industry research, we formulated a brand strategy that was both contemporary and fresh, blending street-style and retro influences, a high-contrast color palette, and powerful Whyte & Dynamit fonts. These elements served as the cornerstone of our comprehensive brand book, allowing us to create a distinctive and innovative identity for Mixmo.