What are SEO services and what do they include?

Let this article be a kick-start of your journey to high-value organic traffic, brand recognition, and impressive income. Keep on reading, as we’ll provide you with tidbits of information about SEO services, their most common types, and strategies on how to choose the right web optimization solutions for your business.

What are SEO services?

SEO is the art and science of tailoring online content to comply with the algorithms of search engines, such as Google or Microsoft Bing. The better your pages perform in web rankings, the greater the likelihood that people will find and click on them. Simply put, the main goal of SEO is to help you attract more users and, later on, transform them into loyal customers.

There are many things you can do to improve your SEO, such as using relevant keywords, creating high-quality content, and building backlinks to your website. All this aims to ensure you play by the rules of the Internet. When you get it right, the website climbs to the top of search results, and everyone can find it easily. But if you ignore optimization, your product might get lost in the digital jungle without any trace.

Don’t underestimate the power of SEO. It can either help your site become the superstar on Google or keep it hidden in the shadows.

Why should you invest in SEO services?

Now that we’ve got a grasp of web optimization, shall we talk about why you should consider investing in SEO services? It’s actually a smart move for website owners looking to achieve their business goals. But what are the main reasons behind this decision? — Let’s wait no more and break it down in the list below.

Reason #1. Increased visibility and organic traffic

SEO is all about reaching the right people at the right time. By optimizing your website for relevant keywords and search engine algorithms, you can boost your ranking in search results, leading to a surge in organic traffic. This means more potential customers could find you without the need for paid advertising.

Reason #2. Targeted audience reach

SEO isn’t just about getting any traffic — it’s about getting the most relevant kind of traffic. Digital professionals can help you target your website content and keywords to attract visitors who are genuinely interested in your products or services. This leads to better conversion rates and a higher return on investment (ROI) for your marketing efforts.

Reason #3. Expertise and efficiency

Search engine optimization is a complex and ever-changing field. Trying to do it yourself can be time-consuming and frustrating, especially if you lack the necessary knowledge and experience. That’s where web specialists enter the game, offering you suitable SEO services to deliver results quickly and headache-free.

Reason #4. Long-term benefits

Unlike paid advertising, the benefits of SEO compound over time. Once your website starts ranking higher in search results, you’ll continue to see organic traffic grow without needing to constantly spend money on new ads. This makes SEO a cost-effective solution for long-term website success.

Reason #5. Competitive advantage

In today’s digital landscape, good web optimization is essential for staying ahead of the competition. By investing in SEO services, you can ensure that the site is visible to potential customers while competitors struggle to get noticed. This advantage can be instrumental in swiftly realizing your business objectives.

Being the loudest doesn’t win in SEO; being the most helpful does. Provide exceptional answers, and let search engines take care of the rest.

Bonus tip: when choosing an SEO service provider, be sure to do your research and opt for a company with a proven track record of success. In this realm, Halo Lab offers transparent pricing, clear communication, and a focus on long-term results — feel free to contact us anytime, we can help you with projects of any scale!

What are the most common types of SEO services?

Imagine search engines as curious travelers, always on the lookout for the best destinations. SEO is your map, your guide, and your neon sign, all rolled into one. It’s about making your website so irresistible that these travelers can’t help but stop, explore, and tell their friends.

To outline your perfect map, you should define what roads to focus on. And in our metaphorical game, these roads are the types of SEO services that can fit your, your users’, and your preferred search engines’ needs. So, check each and every one of them to choose wisely (or text our team  — wink — and we’ll help you with this in no time).

There are four most common types of SEO services we’d like to tell you more about.

• On-page SEO is about refining the content and presentation of your website. It entails creating high-quality copy, strategically incorporating relevant keywords, optimizing meta tags, and ensuring a user-friendly website design. The objective is to enhance the overall relevance and quality of web pages, both for users and search engines.
• Off-page SEO revolves around activities that occur outside of your website but significantly impact its search engine ranking. This entails building authoritative backlinks, engaging with your audience on social media platforms, establishing connections with influencers, and managing your online reputation. The overarching goal is to establish trustworthiness and credibility across the digital landscape.
• Local SEO is tailored to boost a business’s visibility in regional search results. It involves optimizing your website for location-specific keywords, managing Google My Business listings, gathering online reviews, and ensuring precise company information across online directories. This type of SEO services is indispensable for businesses with a physical presence aiming to attract location-specific customers.
• Technical SEO concentrates on the technical underpinnings of your website that profoundly affect its search engine performance. This includes optimizing site speed, improving mobile-friendliness, refining site architecture, crafting XML sitemaps, and addressing issues such as duplicate content and broken links. The core objective is to facilitate efficient crawling and indexing of your website by search engines.

These four pillars of SEO services represent the primary points for crafting an all-in-one strategy to fit your specific business goals. Each one has its own special role in boosting your website’s visibility and making it shine in search engine results.

What services are offered by SEO companies?

Now that we’ve covered the basics, let’s explore popular services offered by SEO companies. In this section, we’ll provide comprehensive insights into what clients can expect from each point based on Halo Lab’s extensive experience.

Ongoing optimization

We’d like to start this list with one of the most popular and holistic services — ongoing optimization. Website owners who understand the importance of staying competitive in the digital landscape can benefit greatly from this offer. It involves a range of activities, such as regular keyword research, on-page optimization, content creation, technical SEO audits, and off-page SEO efforts. When working with our company, you typically can expect to see initial results of these actions within 3–6 months.

SEO consulting services

With the help of SEO consulting services, you’ll gain valuable insights into your online presence and receive customized strategies to succeed in your niche. Every company can provide you with a unique experience in this regard. As for Halo Lab’s SEO consultations, first of all, we’ll define your goals and pain points and check out what your competitors are up to. Only after, our team will outline the results-oriented plan tailored specifically for your case.

SEO audit

Whether you have a problem affecting the website’s ranking in Google or just want to drive more traffic, regular SEO audits may be a good option. But even if ongoing work isn’t for you because of personal reasons, e.g., limited budget, SEO audit services as a one-time solution may bring profit, too.

Think of it as a health checkup. Just like you get prescriptions and advice from doctors after a visit, your website needs an SEO audit checklist with instructions outlining the problems that hinder it. Later on, you can make adjustments based on these recommendations or ask experts to help you.

On-page optimization

On-page optimization, also known as on-site SEO, is the process of refining the content and elements within pages to improve search engine visibility and user experience. In our company, this includes optimizing various on-page factors such as keywords, meta tags, headings, content quality, page load speed, mobile friendliness, and user-friendly navigation. It involves making improvements directly on the site itself, as opposed to off-page SEO strategies that primarily focus on external factors like backlinks and social media.

Off-page SEO

This pack refers to the optimization efforts made outside of your website to improve its visibility and authority on search engines. Unlike on-page SEO, which involves optimizing elements on your website itself, off-page SEO focuses on building your website’s reputation, trustworthiness, and relevance on the Іnternet.

As for our experience, to improve the website backlink profile, we start with analyzing competitors and preparing a solid strategy. Based on this analysis, our SEO specialists work on link building, online reputation management, and content marketing.

Basic SEO optimization

This offer is for clients who launch their website after development or redesign and want to achieve high rankings for the main Google search queries. It lays the foundation for more advanced SEO strategies and is crucial for any website looking to compete effectively online.

At Halo Lab, basic SEO optimization usually plays out this way: our specialists conduct keyword research for the pages to be optimized. Based on this information, we perform optimization of various elements of the site — all to ensure your website loads quickly, is mobile-friendly, and has a well-organized structure.

Keywords research

Keyword research is the process of finding and choosing the best words and phrases that people use when searching on Google. Incorporating these elements strategically into content helps enhance online visibility, drive conversions, and ultimately achieve business growth.

When working on keyword research, we at Halo Lab, create a list of keywords to optimize and promote your site. For this, our team analyzes:

• keywords and queries that can be promoted on your site;
• strategic keywords you should target in your website’s content;
• current structure of your site and pages that need to be optimized for the selected keywords.

Website structure development

Whether you’re starting from scratch or giving your site a makeover, this service is your one-stop shop to build a search-friendly product. Within this pack, SEO specialists analyze competitors, determine which pages are used to collect traffic and define how to improve the website’s structure.

Traditionally, our team also starts this process by analyzing your competitors’ websites. Later on, we check the current structure of your site and choose pages that generate traffic. Finally, our team prepares recommendations to improve your current structure — thanks to this, you can get new traffic and won’t lose any from traffic generating pages.

SEO pages research

During this phase, specialists conduct an SEO evaluation and provide suggestions for forthcoming pages, emphasizing the essential elements required to enhance SEO alignment with Google’s standards. To achieve better results, designers and SEO specialists often collaborate on website improvements based on this analysis.

At Halo Lab, these services typically involve such stages:

• our team syncs with your key goals and message, learns about the company and the main objectives of the website, reviews competitors, and defines their keywords;
• after, we check pages for compliance with E-A-T Google requirements;
• based on the results, we prepare a page structure and comprehensive SEO recommendations for the internal pages of the site.

Technical SEO

This package encompasses both the audit and optimization processes and is tailored for clients aiming to boost website loading speed or pinpoint technical issues affecting Google rankings. After working on this area with us, you’ll receive a set of instructions to address all identified pain points. Resolving these problems will enhance Google’s ability to crawl and index your website effectively.

To bring all this to life, we’ll offer you:

• verification of server responses;
• checking the page loading speed and site performance;
• analysis of indexation settings (robots.txt, the presence of duplicates, pagination page settings, the correctness of the site’s XML map, and more);
• identification of other errors that make it difficult to promote the site.

Website migration and control of site redesign

Website upgrades can sometimes result in potential traffic losses due to changes in page URLs or content. In light of this, the package caters to clients undergoing website upgrades, ensuring a smooth transition to a new site version without the risk of traffic loss.

That’s how it works in Halo Lab. First, we conduct a complex analysis of your site. Then, we give you recommendations on the new website if something was missed during the design change. After that, our team may redesign the website and monitor how traffic is transferred from the old version to the new one, making fixes if necessary. Upon the release of a new website version, we usually perform a technical audit.

Optimizing for local search

Local SEO is a specialized service package aimed at improving your digital presence within a specific geographic area. This ongoing service focuses on optimizing your online assets to make it easier for potential customers in your vicinity to discover and engage with your business. To learn more about local SEO and how to boost your rankings, explore our article with trends and principles of optimization related to local searches.

Whether you have a physical storefront, offer services locally, or simply want to enhance your local online presence, you can check our local SEO services. We’ve provided tailored solutions to hundreds of partners, supporting their diverse needs and aspirations, and will be happy to help you too.

How to choose suitable SEO services?

Choosing the right SEO services for your website can be a daunting task, but it’s crucial for boosting your online visibility and attracting more organic traffic. However, if you don’t have time, energy, or mood to figure out what exactly you need from the long list above, you can text Halo Lab instead. We’ll dedicate all our experience and expertise to help you fix any SEO-related issue and finally put your website in the cherished TOP!