Top 15 best financial services website designs

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27 Jun
6 Mar

When it comes to catching the eye of users, your website is the first place they’ll land. Even if you’re big on referrals and word of mouth, customers will still snoop around your online digs before they even think about reaching out. That’s why investing in your design is crucial for turning those lookers into real-life clients.

Nowadays, the convenience of handling financial matters with just a simple click has become the norm. You can easily transfer money, pay bills, apply for a loan, or file your taxes — all without leaving your couch. Among these useful features, some financial websites still fall short in delivering easy navigation and a top-notch customer experience. This gap may be familiar to many, and in order to avoid falling into it, we have prepared this article.

In the financial sector, good design goes a long way
In the financial sector, good design goes a long way

The major aspects of website design for the financial sector

In the time of clicks, scrolls, and digital transactions, it’s imperative for every service to excel in its online presence. Especially in the economic sector, where the stakes are as high as the rewards. In this landscape, even the slightest misstep can lead to significant loss, underlining the critical balance between risk and opportunity.

So, what makes a financial website not just good but great? It boils down to a few key aspects that can make or break your digital footprint, and we’ll take a detailed look at them below.


When dealing with money and sensitive information, security must be the number one priority. For financial websites, this means implementing encryption, secure socket layer (SSL) certificates, two-factor authentication, and much more to prevent unpleasant situations. All these procedures give users peace of mind to know that their financial transactions and personal data are protected against cyber threats.

User experience (UX)

A complex website might leave visitors scratching their heads, wondering where to click and how everything works. To keep users engaged, your platform must be easy and fun to use. So, create a site with intuitive navigation, swift loading times, and easy access to information to make the user’s journey better.

A great UX keeps users coming back and can turn a first-time visitor into a loyal client.

Trust and credibility

Trust and credibility are the foundations upon which successful financial relationships are built. This way, websites must scream professionalism and reliability at every turn. To help you with this, elements like customer testimonials, clear and accessible contact information, and professional design can be a great solution. Show users that they’re in good hands, and they’re more likely to stick around.

Mobile optimization

With more people doing their financial planning on the go, your site needs to look and work great on smartphones and tablets. That’s why mobile optimization is one more important aspect to take care of. This includes responsive design, touch-friendly navigation, and fast load times for on-the-go access. It should adjust to different screen sizes, offering an interface no matter what device they are using.


Navigating the complex regulatory landscape of the financial sector is crucial for any website in this field. Adherence to data protection laws, accessibility standards, and industry-specific regulations demonstrates you care about customers and value their safety and privacy. Staying compliant helps you avoid penalties and reinforces your commitment to doing business the right way.

Beyond avoiding penalties, compliance is about building a foundation of trust and integrity in every click.

Financial services website designs for your inspiration

Exploring the world of finance doesn’t have to be a step into the unknown. Especially when it comes to designing a website that’s supposed to be both inviting and informative. So, to strike the perfect balance between professionalism and ease of use, we’re about to walk you through some stellar examples of financial website designs.

1. Go Trade

Go Trade represents a platform that simplifies the process of buying, selling, and managing stocks and bonds. When it comes to their website design, it is slick, user-friendly, and you don’t need a finance degree to navigate through it.

Halo Lab designers utilized clean lines, intuitive navigation, and engaging visuals to present complex information pretty in an easy on the eyes manner. As you scroll to the bottom of the website, you’ll find a link to download the mobile app, showcasing the platform’s optimization for screens of all sizes.

Sleek and easy Go Trade’s design
Sleek and easy Go Trade’s design

2. Catalyze AI

Catalyze AI simplifies the complex process of customer engagement and helps financial services and real estate professionals achieve their business goals. The website design features a clean layout with Spring Green and Denim Blue colors, creating a relaxed and calming atmosphere for customers.

To ensure users aren’t overwhelmed by an avalanche of information, the website is divided into several pages, allowing each visitor to easily find the content relevant to their niche. Plus, to simplify the navigation and registration processes, the Halo Lab team incorporated a sign-up form in the footer on every page, making it quick and straightforward to get started.

Catalyze AI’s stress-free website
Catalyze AI’s stress-free website

3. Vestox 

Vestox is a platform with a suite of services that cater to the needs of today’s investors. This website stands out with its bold approach to design, embracing high contrast as a core aesthetic principle. For this project, our designers chose vibrant tiger, ink, and pearl colors that catch the eye.

Such a dynamic color scheme is balanced with interactive components and complex animations, like wavy lines, which serve to both captivate and guide the user through the site. Additionally, the information is broken up into digestible, engaging pieces to help navigate the complexities of the financial market with ease.

Vestox design simplicity with vibrant touches
Vestox design simplicity with vibrant touches

4. Owncap

Owncap reflects a platform that helps individuals and businesses access and manage capital. Their website design leverages a minimalist aesthetic, combining clean lines and a muted color palette to create a sense of calm and professionalism. 

This simplicity is thoughtfully punctuated with interactive elements and subtle animations that guide users through the website. The indicators of satisfied customers right on the homepage confirm the ease of use of the service and inspire even more confidence in visitors.

Clutter-free financial service design of Owncap
Clutter-free financial service design of Owncap

5. Orealbank

Orealbank demonstrates how to bridge the gap between traditional banking services and the modern customer’s needs. For this project, Halo Lab designers decided to use a shimmering gray gradient on the background with stunning 3D graphics. 

On the homepage, visitors can immediately see the app’s usage statistics, which gives them trust and proves the platform’s reliability. Overall, this design choice сonvey a sense of warmth and personal touch by using interactive elements and crisp, clear typography.

Warmth and personal touch of Orealbank’s design
Warmth and personal touch of Orealbank’s design

6. RiseUp

RiseUp is a showcase of a platform where users can start to save, invest for the first time, or look to manage their debt. In website design, all services and messaging are presented on the main page, which stands out clearly on a white background. 

The Halo Lab team cleverly organized its pages into categories, enabling users to switch between and select the information that interests them most. Additionally, the service’s registration button is prominently displayed in black and positioned almost at the center of the website, instantly drawing attention to itself and inviting immediate action.

RiseUp’s clean design that simplifies and inspires
RiseUp’s clean design that simplifies and inspires

7. Financilux

Financilux offers bespoke wealth management tailored to the unique needs of discerning clients. With the use of a calm color palette and high-quality imagery, this platform sets a tone of professionalism and trustworthiness, key qualities for the financial industry.

Navigation is intuitively designed, allowing users to explore the range of services offered, understand the company’s approach to wealth management, and how they can benefit from partnering with Financilux. Statistical data on the main page is presented with elegance, which speaks to the reliability of the platform. 

A blend of the calm color palette in Financilux design
A blend of the calm color palette in Financilux design 

8. Mains

Mains is a financial solution project designed with user-centric design principles in mind. For its creation, the Halo Lab team used bold typography and a monochromatic color scheme with pops of color for graphic elements.

The “Install now” button, nearly centered on the layout and rendered in a striking black, immediately draws the eye and signals users toward action. Also, each design element is strategically placed at convenient distances from one another to avoid overlapping and to prevent creating a visually overwhelming experience.

Clarity and ease of use of the Mains design
Clarity and ease of use of the Mains design

9. Asken

The Asken project focuses on digital-first financial services. To reflect the platform’s connection with the banking industry, our team combined functionality with a sleek and user-friendly interface. 

The use of vibrant colors and dynamic shapes captures the essence of Asken’s brand — fresh, youthful, and forward-thinking. Navigation is intuitive, making it easy for users to explore website offerings, sign up for services, or access their accounts. 

Asken’s fresh vibe to digital-first financial services
Asken’s fresh vibe to digital-first financial services

10. Bankex

Bankex is a document management platform with electronic signatures and payments. The website design uses a green and purple color palette combined with a white background to create a visual contrast and highlight important elements. 

From the homepage, you can effortlessly transition to downloading the mobile app, ensuring smooth access across a variety of devices. And if you’re curious to explore the services offered by the company and uncover pricing details, a glance at the top menu allows you to navigate to the desired section with just a single click.

Smart design choice for the Bankex project
Smart design choice for the Bankex project

11. Sight

Sight digital banking platform shows the way we think about and engage with finances. The website design features a clean, minimalist aesthetic that prioritizes ease of use and clarity, making financial management an inviting experience rather than a daunting task. 

The use of orange with a dark blue-to-green gradient and simple, intuitive layouts creates a sense of calm and trustworthiness, crucial for a financial services provider. Positioned at the intersection of technology and financial services, the Sight project was designed to represent the needs of a modern, mobile-first customer base.

Calmness and trust in every detail of the Sight design
Calmness and trust in every detail of the Sight design

12. Meridian

Meridian open-source financial technology specializes in investment strategies, wealth management, and financial advisory. The dark design, infused with magical colors, envelops users in an atmosphere reminiscent of the vast expanse of space. 

Interactive features and crisp, clear visuals are utilized to engage visitors, presenting complex financial concepts in an understandable and relatable manner. The “Get Started” button in the top right corner gently guides users to the desired action.  

Meridian’s dark design with magical shades
Meridian’s dark design with magical shades

13. Shark Financial 

Shark Financial showcases an ambitious business startup aiming to provide confident navigation in the financial industry. The choice to embrace a deep black background was a strategic move by Halo Lab specialists, setting this product apart. 

Simultaneously, the use of high-quality graphics, complemented by mint color accents, minimizes eye strain and facilitates smooth navigation from one information block to another. Additionally, showcasing the company’s partners on the homepage builds trust and encourages users to sign up.

Cool graphics and mint accents in Shark Financial design
Cool graphics and mint accents in Shark Financial design

14. A-Bank

A-Bank is a financial platform for managing, saving, and growing your funds. The use of a bright and welcoming lemon color enhances the site’s approachability, while the intuitive layout allows visitors to easily navigate through the services and information offered.

Right on the homepage, you’re greeted with all the information needed about the service, letting you sign up within just a few clicks. Interactive elements and clear, concise content were strategically placed throughout the site, providing a dynamic user experience that engages visitors from the moment they arrive.

Bright design choice for A-Bank
Bright design choice for A-Bank  

15. Coint

The Coint project lets people manage bank accounts in real time, simplifying the complex world of digital currencies for its users. The landing page of this platform is crafted with a soothing beige hue and a soft purple gradient, creating a visually pleasing experience that’s easy on the eyes.

Upon visiting the main page, visitors are greeted with an overview of the services offered by the company, alongside an option to instantly access a demo. The typography is simple and readable, blending smoothly with the website’s other elements to form a cohesive and inviting digital environment.

Coint’s easy navigation with readable text
Coint’s easy navigation with readable text

How can Halo Lab help with your financial website design?

In the world of financial services, forging strong, trust-based relationships with your clients is of utmost importance. But let’s face it, your days are packed. Between meetings, managing portfolios, and all the other elements of your day-to-day, there’s no time for the ins and outs of website design. That’s probably not on your to-do list, and honestly, why should it be? With this in mind, you can turn to web design and development agencies. 

At Halo Lab, we believe that your website should be a bridge, not a barrier, to connecting with your clients. And our team is here to build it for you.

Halo Lab specialists take care of web design and transform your online presence into something that speaks directly to your clients, reinforcing those crucial bonds of trust. Our designers will pick a color palette, play around a unique style, and add elements that will set you apart from the rest. Get in touch with us to keep your attention where it matters most — providing top-tier service to your clients.

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The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
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Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
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