So if you want to build a successful product that will meet the audience’s needs and effectively retain customers, one of the first things to consider is your SaaS website design.
That’s where the users will decide if your product is worth it, so a good SaaS website should be more than just appealing and memorable. It should communicate your service’s value and convince the potential customers that they actually need it for their business or personal use.
This post will explain the key SaaS design specifics and provide you with 25 examples of the most beautiful SaaS websites inspiring us in 2023.
Why SaaS websites are actual in 2023?
SaaS (Software-as-a-Service) is one of the fastest-growing public cloud services. Such products are based on a simple and affordable subscription model. The only thing the customers need to use a SaaS application is an Internet connection and access to a browser.
At the same time, this model addresses many common issues a business faces when building an on-premises solution. To name a few, SaaS is much more cost-efficient and easier to maintain, while the service provider ensures timely and effective updates.
According to Gartner, in 2022, the SaaS market size is expected to reach more than $145 million, compared to almost $103 million in 2020. More and more businesses develop SaaS solutions that can be highly beneficial for numerous reasons.
So before looking at top SaaS websites design, let’s clarify why such products are so popular and how they differ from common websites and applications.
SaaS website design specifics
Now, understanding SaaS apps’ benefits for businesses and end-users, let’s take a closer look at such a website’s design specifics.
So what are the most common SaaS website’s UI/UX design specifics?
Nowadays, SaaS is extremely popular and widespread, so the market is quite tight, and you need to find your way to stand out. It can be achieved with memorable design elements, unique branding, and creativity. However, each SaaS website, no matter what kind of product or service it promotes, has a clear focus on several core goals:
- Attract users with an appealing, clear, and intuitive web page.
- Effectively introduce the product or service and explain how it works.
- Help the users realize your SaaS product‘s value.
- Offer to start using the product or its trial version.
Here are a few key SaaS website best practices to adhere to.
SaaS website design best practices
- Intuitive interface. It’s important to retain users on the website and ensure their journey is clear and seamless. The interface should be easy to perceive, enabling the visitors to get the most crucial information without any obstacles. Otherwise, your potential customers may get distracted or confused, which will push them away.
- Clear website navigation. Normally, a SaaS landing page doesn’t contain much information. However, it’s still extremely important to allow the users to find what they are looking for with ease. So CTAs and key links should be placed where visitors expect to find them. Many SaaS websites use sticky headers to keep the main menu items constantly accessible.
- Noticeable CTAs. CTAs are usually placed at the website’s top section so that the visitors can immediately perform the desired action like signing up, starting a free trial, or viewing a demo. Call-to-action buttons should be distinctive and visually appealing.
- Instant product/service introduction. Many of your SaaS website visitors might not have a clear idea of your product or service, how it works, and what benefits it offers. Let the users realize your product’s value as soon as they enter the page. Usually, it’s done with the help of a hero illustration, photo, or video, noticeable heading, bold value proposition, etc.
- Key features and benefits. Step by step, a good SaaS website introduces your product’s benefits. Most of such pages describe the key features in more or less detail. However, paying too much attention to each will likely be overwhelming, so it’s worth keeping it all balanced. Providing animated images displaying how these functions work and why the users need them will give your potential customers a better idea of your product.
- Happy clients’ feedback. This additional information makes your product’s benefits described on your SaaS website feel more personalized and closer to the audience. Many visitors will be better convinced of your service’s benefits by the real users’ positive feedback rather than standard promotional phrases.
Top 25 website design for SaaS
As you see, there are numerous UI/UX principles and efficient approaches to consider when building a Software-as-a-Service product. For those looking for SaaS website inspiration, we’ve collected the most notable examples explaining their benefits and the best practices they follow.
Let’s look at the 25 best SaaS website examples of 2023 in more detail.
1. Momo Board
Momo Board is a robust all-in-one messaging platform that runs on any device and provides a single space with message board, chat, and cloud storage. The website designed by the Halo Lab team is easy to navigate, intuitive, and engaging. The hero images and illustrations are playful and fun, making the page unique and memorable.
The platform’s advantages are clearly communicated to the visitors, emphasizing the product’s availability for any platform. The website is clean, neat, and consistent. There is no information here that can distract or confuse potential customers.
Dropbox is a popular file hosting service designed for storing, syncing, sharing and collaborating files for work or personal purposes. Dropbox is one of the best SaaS websites in terms of design solutions. It represents the simplicity, intuitiveness, and consistency of the layout. The list of the main features can be found in the burger menu, while the main page is focused on demonstrating the core product’s value.
At the same time, the latest Dropbox rebranding in many ways is the opposite of a strict and restrained file storage page’s style. The new design system introduced in 2017 is full of bright colors, bold fonts, and vibrant illustration sets. This redesign might have surprised the customers, yet it was a smart move making the brand more outstanding and expressional.
Shopify’s main page’s design is focused on inviting users to start a free trial with a distinctive CTA. Thanks to its size and placement, a bold value proposition is another element that instantly attracts attention. Finally, a sticky header menu streamlines navigation providing constant access to the most important links.
Slack communication tool has one of the best SaaS company websites, thanks to a convenient menu, powerful search, and intuitive interface. Slack’s website focuses on integrations that play a vital role in communication platforms’ effectiveness. Slack also offers new users streamlined signup with their Google account.
5. Toggl Track
Toggl Track is a time-tracking software with a truly outstanding website design. Toggl Track website has an unobtrusive and unique interface. The colors, fonts, and animations are memorable and look extremely fresh. At the same time, the page’s architecture is consistent, and the navigation is clear. After a recent rebranding, the website was enriched with new colors schemes, asymmetric text elements, and an engaging interface with simple animations.
Intercom is a messaging platform providing powerful tools for communication with customers. Like many other great SaaS websites, Intercom is an example of simplicity and intuitiveness. There’s nothing that may distract from the core product’s value on the main page.
The desired effect is achieved with the help of many website components, making it more recognizable and communicating the brand’s main idea. Animated hero illustrations enhance user engagement, bold colors help the website stand out, and real users’ photos demonstrate a human-centered approach. Finally, thanks to fresh and straightforward headlines, the page effectively gets to the point.
Evernote is a popular note-tracking application that allows task management, scheduling, and achieving. The website’s interface looks solid and clean. It involves a message that instantly engages the users. Also, a video explainer shows how the app works and how it can address the customers’ needs.
The designers managed to make the page simple and recognizable at the same time. So every element, from the famous elephant on the logo to the serif typeface and pure green color, effectively serves the main purpose: focus on what matters most for the users.
At the moment, Figma is probably the main designers’ tool, offering numerous features for graphic design, prototyping, web design, etc. What’s more, it also allows collaboration inside the system. And this is exactly the value Figma website promotes on the main page. Also, it engages the visitors with creative animations and graphics that work together to show how important this tool is for designers’ work.
Figma’s website was built based on a flexible, consistent design system. So if the website needs any updates, the designers will simply use the ready-made components, following the established style. This approach enables adding new pages and changing any website aspects, from fonts to the whole blocks, quickly and effectively.
Just like Figma, Sketch is a popular design tool for macOS systems. It has a user-friendly and modern website with a gradient background, convenient interface, and appealing visuals that help understand how the application works. Potential customers can also watch a video showing the way the product works and the features it offers.
WooCommerce s an open-source eCommerce platform for WordPress. It allows the users to build simple, customizable websites for their business needs. The website’s main page conveys the main idea of such a product: one can build an efficient eCommerce website, fast. And it does the job well, with appealing examples, promising CTA, and an understandable explanation of how it all works. Additionally, the page uses the customers’ and employees’ real portraits, making it look more personalized and closer to the audience.
Remember we mentioned Dropbox in our list of best SaaS website designs? Well, here is another example of a straightforward and powerful message delivered to the visitors. HelloSign is an online e-signature platform acquired by Dropbox. The website clearly presents the product and gets down to business right away. It briefly explains the key features and how both products can work together for the users’ benefit.
The key design solutions are making the website easy to use and consistent. For this purpose, all pages are connected logically and intuitively, ensuring a simple user journey. Responsiveness is another important SaaS website design principle HelloSign follows.
Loom is a video messaging tool that enables users to automate many workflow processes by recording screen and cam videos. The website’s design is simple and direct. It doesn’t contain much text but replaces it with visual content that briefly explains the product’s features and benefits, which is necessary for a successful SaaS website.
Certain screens contain animations and even small cam video elements demonstrating how the product works. Such an approach demonstrates the tool’s convenience and engages the visitors at the same time.
Whimsical is a service enabling efficient collaboration tools for working with docs, flowcharts, wireframes, mind maps, and projects. The Whimsical website looks intuitive and fresh. It focuses the users’ attention solely on the proposed formats, without any executive summary. Instead, it offers simplified registration and accessible navigation for those who want to learn more about the products.
Unlike many other SaaS websites filled with information about the features’ specifics, services, and customer feedback, the Whimsical landing page gets directly to the point. You can observe more about the products by choosing one on the menu and watching a short animated guide.
Mailchimp is an email marketing platform that provides tools for numerous business needs. The website’s design is full of engaging illustrations and notable CTAs, but it doesn’t overwhelm users with heavy graphics. The page successfully communicates the service’s features and clearly explains the benefits for a business.
Mailchimp’s brand identity is instantly noticeable thanks to its bright, creative, and expressional design elements. Everything, from bold cavendish yellow color to playful and emotional visuals, is impressively balanced and memorable, including illustrations, animations, photos, videos, and logo. The involved creatures, characters, and objects are composed in a lively and engaging world.
Kissmetrics is a platform for product and marketing analytics. It offers SaaS and eCommerce businesses numerous features to track data about customers, sales, revenues, churn rates, and more. The Kissmetrics website directly conveys information about these functions. The interface is simple and precise. The visitors can ask questions via a chatbot as soon as they visit. Also, the website smartly compares the offered service to their main competitor, Google Analytics, showing what exactly you can benefit from if using the product.
16. Sprout Social
Sprout Social is a social media management solution that provides many features for building and implementing an efficient marketing strategy. The landing page has a clear Call to Action focus, highlights the brands and organizations that trust the product, and explains how to use the platform for getting useful insights from social data.
Also, the main page contains the happy clients’ feedback, reresented with a few engaging video clips. The website uses the latest UI/UX trends like hero images and illustrations to establish a better connection with the visitors.
A user onboarding solution, Appcues made their homepage work as a strong message to the potential customers. It proves the product’s effectiveness and introduces common SaaS website components like value proposition, clients’ feedback, core features list and more.
The website’s bright brand colors, accessible sans-serif typeface, minimalistic icons, and sliders support the idea of a clean, playful, and distinctive design with a user-centric and creative focus.
Bench is a B2B SaaS platform offering accounting services, from bookkeeping to tax filling. Their website effectively fulfills its main goal: appeals to businesses and corporations with its solidity, meticulousness, and trustworthiness. Also, the page contains everything necessary to explain how the platform works. So, without any distractions, every visitor can see why the platform is worth their trust, what the clients say about the service, and how the support system functions.
Canva is a popular design platform used for creating almost any kind of visual content, including graphics, presentations, posters, documents, and more. Canva perfectly suits those who aren’t professional designers, which is accurately explained on their homepage. Pay special attention to Canva’s logo. The smooth italic font symbolically illustrates the ease of working with visual content that the product can provide.
Canva’s website invites visitors to try how the service works. What‘s more, it offers a comprehensive guide on using the tool, so that you can learn and get some useful tips as soon as the registration’s passed. It greatly simplifies and enhances the onboarding experience.
Notion is productivity software for completing project management and note-taking tasks. It offers many customizable templates that can be modified due to the users’ needs.
Notion has one of the best SaaS sites that is extraordinarily simple and engaging at the same time. It grabs attention with simple black-and-white illustrations which revive the description of each feature and even the dropdown menu elements. Famous clients’ feedback and a well-balanced layout ensure trustworthiness and consistency.
Typeform is a SaaS specialized in creating forms, surveys, and quizzes. The landing page is simple and directly leads to the product’s value. There are no illustrations or animations on the first screen, so it draws all attention to bold value proposition, product description, and CTA.
However, the website gets quite emotional and engaging as soon as you scroll down. The animations, photos, and hero images look delicate, lively, and beautiful. The page’s design manages to balance the emotional and rational sides, thanks to rounded shapes, light tones, and creative collaborations of photos and illustrations.
Zendesk is software for efficient customer communication. In particular, it includes products for sales, customer support, experience, and more. The service is used by many famous companies worldwide, including Uber, Tesco, and MailChimp. Zendesk’s landing page is simple and appealing. It uses bold color and font combinations, offers chatbot support, and highlights the product’s value with a video.
Some of the key brand features represented on the website are so-called relation shapes, real customers’ photos, and smooth 3D animations.
Spotify is one of the largest music streaming services, with more than 400 million users worldwide. Accordingly, its main page should do its best to communicate the product’s convenience and efficiency for personal use rather than a business. And it does a great job, offering free signup, with no credit card required. The displayed playlists are based on your country’s top songs and artists, making the experience more personalized.
Spotify’s new style is bright, modern, and playful. It’s not afraid to mix colors, shapes, and creative forms to stop looking like a common black-and-white tech brand. Instead, it offers more freedom and openness, which is natural for an entertainment giant with a vast audience around the globe.
Kajabi is a platform with multiple tools to grow your business, from sales and marketing to products and analytics. The landing page is primarily focused on introducing the key features and revealing their effectiveness.
The page also introduces happy customers’ feedback and provides many real photos to balance solidity and a human-centered approach. Funny and engaging signs and tooltips help the visitors understand why Kajabi is special and how it can save time and effort.
WuFoo is an online form builder with a cloud storage database. Using this service, the customers can automate many workflow aspects and collect data.
WuFoo’s homepage contains only useful information. At the same time, it engages the visitors with simple and bright illustrations. The interface is convenient and clean. Using the header menu, you can find additional information about the templates and use a convenient search system to explore the form you need.
Are you ready to design your own SaaS website?
As you see, SaaS websites normally consist of a few key components that are necessary to engage the users and hold their attention. At the same time, each of these SaaS website examples is different due to the brand’s unique style, service’s specifics, goals, and target audience’s nature.
Hopefully, our list of the best SaaS websites 2023 has inspired you and helped you better understand how to keep it balanced, appealing, and convincing.
Got an idea for creating a SaaS website for your business? Our advanced designers’ team is ready to implement it at the top level. Halo Lab is a creative and experienced studio with deep expertise in web design, UI/UX design, and branding.
Drop us a line and share your idea!