An EdTech website is read by three different people at once — the learner who will use the product, the teacher who will run it, and the administrator who signs the contract. Each needs a different proof point, and all three arrive on the same homepage.
Halo Lab designs EdTech and e-learning websites with those three paths separated first — outcome evidence for buyers, curriculum detail for educators, and a clear trial route for learners. Accessibility, performance, and a CMS your marketing team owns are part of the build.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Three audiences collide
Learners, teachers, and buyers all arrive on one page built for none.
Outcomes never proven
No completion or retention data anywhere a procurement team would look.
Trial path buried
Free trial and demo requests sit below three scrolls of feature copy.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
EdTech web design from
first visit to signed contract
Audience Path Design
Learner, educator, and buyer journeys separated so each finds proof without wading through the others.
Outcome & Evidence Design
Completion, retention, and attainment data presented where procurement and academic buyers actually look.
Curriculum & Catalogue Pages
Course catalogues, syllabi, and subject pages structured for browsing, search, and comparison.
Trial & Demo Flows
Free trial, demo, and pilot request paths designed with CTA placement mapped to buyer intent.
Accessibility Compliance
WCAG 2.1 AA built in — contrast, keyboard navigation, and screen reader support all validated.
Institutional Trust Signals
Accreditation, safeguarding, and data-protection signals designed into the pages where decisions get made.
Performance & SEO
Core Web Vitals optimised and on-page SEO structured — buyers find the site first.
Design System
Reusable component library delivered — your team ships new pages without a redesign.
Our most ambitious work
How we work
Our process for your
EdTech web design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
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Discovery & Positioning
We separate the three decisions — what a learner, an educator, and a budget holder each need to see — and set the site structure from them.
3–5 Days Positioning map
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Information Architecture
We define page structure, navigation, and content hierarchy — course catalogue, outcomes, pricing, and institution pages planned before design begins.
3–5 Days Site architecture
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UI Design
We design every key page in Figma — outcome evidence, accessibility standards, and mobile-first layout applied throughout.
1–2 Weeks UI designs
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Development & QA
We build and test — WCAG 2.1 AA validation, Core Web Vitals, cross-browser, and CMS setup completed before launch.
1–2 Weeks QA report
Launch & Handoff
We launch, configure analytics, and hand off a design system and CMS your marketing team publishes from independently.
1–2 Days Site launch
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
Website design services for
diverse organisations
Healthcare
Web design for hospitals, clinics, and health systems.
Financial Services
Web design for banks, insurance firms, and financial platforms.
Logistics
Web design for logistics, transport, and supply chain companies.
Real Estate
Web design for property developers, agents, and management firms.
Education
Web design for schools, universities, and e-learning platforms.
Web3 & Blockchain
Web design for Web3 startups and blockchain-based products.
Wellness/Fitness
Web design for wellness brands, gyms, and fitness studios.
Information Technology
Web design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does EdTech web design include?
Audience path mapping, information architecture, UI design for every key page, outcome and evidence design, course catalogue structure, trial and demo flows, WCAG 2.1 AA accessibility, Core Web Vitals optimisation, SEO setup, and a CMS handoff for your team.
How do you design for learners, educators, and administrators at once?
Each audience gets its own entry path and proof set — outcome data for budget holders, curriculum depth for educators, and a fast trial route for learners — so the homepage routes rather than compromises.
Do you design course catalogue and curriculum pages?
Yes. Catalogues, subject pages, and syllabi are structured for browsing, filtering, and comparison, and built as CMS templates so new courses can be published without a designer involved each time.
How long does EdTech web design take?
Most EdTech website projects take 6 to 12 weeks from discovery to launch, depending on catalogue size, integrations required, and whether content writing is included in the scope.
Do you build in Webflow?
Yes. Webflow suits EdTech marketing sites because a marketing team can publish new course and campaign pages without engineering. Custom and headless builds are available where the platform requires it.
Do you design for accessibility compliance?
Yes. WCAG 2.1 AA is a standard deliverable — colour contrast, keyboard navigation, screen reader support, and focus management are validated before launch, which most institutional buyers now require.
Do you handle SEO for EdTech websites?
Yes. On-page SEO — titles, meta descriptions, structured data, heading hierarchy, and Core Web Vitals — is built in from the start, with the template set designed for programmatic course-page expansion.
Can you redesign an existing EdTech website?
Yes. Redesign is the most common engagement. We audit the current site against audience routing, outcome evidence, and trial conversion, then set measurable goals before any visual work begins.
Can you also design the learning product itself?
Yes. Product UI/UX design and development sit alongside web design at Halo Lab — course players, progress tracking, and educator dashboards can be designed as one system with the marketing site.