A world-class learning UI/UX and development for TutorChase

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2024
2022
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ui ux design development intro1 halo lab

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Premium tutoring platform for students who want to apply to Oxford, Harvard, and other top-ranked universities

TutorChase is a UK-based online tutoring company offering premium academic assistance. Their team consists of the world’s best teachers dedicated to helping students across various educational levels.

They cover all subjects for GCSEs, A-Levels, IB, AP, and SAT to achieve university entry. TutorChase makes exam preparation easy and provides a pathway into the UK and US’s top universities.

Industry
Other industries
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Other industries
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  • Online Learning
  • Tutoring Services
Services
Web design
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Web development
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Timeline
6 months
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
  • 700+
    professional tutors to choose from
  • 1,000+
    satisfied student
  • 13
    popular subjects to study
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

Challenge

Many students struggle to hire the right tutor. Although the desire to enter the university is strong, finding a teacher who can help is a common headache.

What you need is a space with top-notch educators sharing their knowledge. So, learning must be effective and engaging, pushing you towards goals and beyond. That’s the dream, isn’t it?

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Keep the focus on what really matters

We explored the existing website to make it better and more user-friendly. Our main mission was to ensure that visitors could find what they needed easily, from browsing guides to filling out forms without a hitch.

Our team also kept an eye on competitors. We examined who visits them, from where, and for how long. With statistical data — traffic and engagement metrics — we got some insights that informed every decision we made.

9 competitors examined inside out
3 days spent on research

{{cta}}

A leap in digital education through design ideas

Concept 1: Clean precision

For this concept, we used a more traditional block structure. The result is a restrained and serious feel with a touch of elegance through carefully placed accents such as headlines, large numbers, and minimalist photography.

Concept 2: Fresh experimentation

We infused the design with maximum freshness through the use of vibrant, trendy colors that feel friendly and contemporary. The standout element of this concept was the right font, which underlined the project’s uniqueness. This experimental approach married boldness with innovation to convey the atmosphere of an elite platform.

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{{cta}}

Cool and easy learning with a chill vibe

To create a teen-friendly vibe, our designers added high-quality photos of students. We placed an image of a girl with a laptop to highlight that learning today is flexible, allowing to study from anywhere and on any device.

In the final design, we focused on a clean look with a standout CTA against a white background. Next to the button, our team attached a website rating feature to show users they can trust and rely on this service.

credibility design with a standout CTA and website rating feature
By combining graphics with human photographs, we filled the design with life, motion, and credibility.
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Tools and technologies for website efficiency

TutorChase’s website, with numerous subject and exam pages, required an easy-to-use management system. That’s why we focused on search navigation, making it more user-friendly and accessible to operate from the client’s side.

To identify the most effective and scalable solutions, we took into account factors like performance, developer experience, and future maintenance. Everything pointed to Sanity CMS and Next.js, which our team stuck with.

5 technologies used
3 weeks spent on research
using of tools and technologies for website efficiency in development
Simplicity in navigation, power in performance. That’s the principle behind the integration of technologies into our workflow.
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Check-in before the initial launch process

To check that the workflow is going in the right direction, we deployed MVP. The Halo Lab team launched a core feature set of a homepage, tutor page, and subject search page to get feedback from initial users.

Thanks to these efforts, we identified areas for refinement and improvement. All in all, it was a strategic move that set the stage for future enhancements based on actual user needs and preferences.

using MVPs to get feedback from initial users
Our main focus was to keep knowledge accessible for students and make administrative hurdles a thing of the past.
{{diana-tropanets}}
UI/UX design MVP development by Halo lab

Squashing bugs and double-checking fixes

The testing process began two weeks before the release and continued for a week after. We explored various scenarios, such as handling errors, incomplete information submission, and user actions contradicting the website’s logic.

While our team identified and fixed bugs, the specialist retested each to confirm the website worked smoothly. This approach improved the project’s performance and reduced risks as we thoroughly covered all potential issues.

squashing bugs and double-checking fixes for reducing the potential issues

Go live-date with no hiccups in sight

Recognizing the complexities of the website’s functionality, especially its vast databases, our team prepared rollback plans in case the release encountered technical issues.

We understood the importance of precision for the trouble-free operation of the site. Fortunately, the launch was smooth and successful, with all systems functioning flawlessly.

successful release with flawless systems functioning

Halo Lab is still hands-on with TutorChase

Our collaboration with TutorChase didn’t end with the project release. After a successful launch, we’ve been actively assisting the website. Halo Lab experts checked if everything was working well and didn’t need any adjustments.

Whenever a client needs help, our team studies requests and gets to work without hesitation. Currently, we’re focused on expanding the platform’s functionality to provide more features for both users and teachers.

post-release support for TutorChase by Halo Lab
concept 01
concept 02
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We collaborated with Halo Lab to design and develop a new website for our online education company. We were very pleased with the result and have begun working with them on another software development project. They manage tasks well, communicate regularly, and we are always on the same page. The team is personable, professional, and innovative.

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
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Logo creation

Harnessing the power of technology to forge ahead

using Next.js to achieve fast page loading times

Next.js

We adopted Next.js for its rapid page loading times, a crucial aspect for enhancing user experience. This React framework allowed us to implement server-side rendering and static generation, both of which significantly contribute to faster performance and improved SEO.

SANITY CMS allows for easy text changes and image editing

Sanity CMS

Our choice of Sanity CMS was strategic due to its customizability and compatibility with Next.js. Its flexible admin panel allows for easy text changes and image editing, letting our client add new tutors, subjects, levels and create fresh pages within different sections.

integration of IPGeolocation.io, Reviews.io, Nodemailer into workflow

Third-party integrations

We enhanced user experience with IPGeolocation.io for precise location data, improving usability and accuracy. Reviews.io managed feedback to build trust and boost sales. Nodemailer ensured smooth email communication, fitting diverse messaging needs.

Logo creation

Building identity through each detail

using of a harmonious color palette in web design
Colors

A palette with a premium touch

Our team selected white, blue, and pastel shades of yellow, red, and green. The deep blue evokes elite prestige, while white adds contrast, airiness, and lightness. Together, these colors create a clean, fresh design with a sense of quality and aspiration.

using the elegant Gilroy font
Typography

Sleek font for clear communication

We went all in with the Gilroy font for it’s readability across all devices and screen sizes. It’s packed with various weights, perfect for highlighting the stuff you really need to see, and brings the right vibes of seriousness and confidence.

the right accent images of real people
Unique elements

Visuals that navigate the learning path

We used lines and dots to symbolize a smooth educational journey. To make it personal, we chose real images of people, reflecting visitors’ aspirations and showcasing the benefits of this adventure every step of the way.

Logo creation

Easy sign-ups and speedy searches because who likes to wait?

Sanity CMS for better request processing
Forms implementation

Just a few clicks to learning or teaching

We integrated simple registers into Sanity CMS, automatically redirecting student and tutor applications to the internal system and company email. This setup simplifies tracking submission details like time and content for recruiters.

intuitive navigation and menu system
Website search navigation

Making the journey to knowledge faster

To address the website’s diverse subjects, tests, and tutor sections, we implemented a filter function for intuitive navigation. This allowed students, parents, and tutors to quickly find relevant information, making the process efficient and user-centric.

convenient database management
Database management

Tricky sorting through subjects and levels

To manage the vast database of subjects and levels, we incorporated an alphabetical system in the admin panel. This logical arrangement, from A to Z or newest to oldest, resolved bugs and made information easier to locate.