A fresh look at learning through a minimalist identity with impact

Inspired by real lives, focused on real solutions

Our main goal was to shape the new identity of DigestAI, rebranding to Acton Street, Inc. The new name comes from the founder’s experience living with students, which inspired the company’s focus on putting people first.

We analyzed competitors, aiming to combine innovation with simplicity. From the start, it was clear that ASI’s unique blend of cutting-edge solutions and a user-centered approach would resonate strongly with its audience.

Logo ideas spinning with innovation at every turn

Our main task was to keep things creative yet simple and minimalistic. All of the design concepts were loosely inspired by the metaphor of a bicycle but with a more abstract approach to avoid direct associations.

As a result, we presented the final logo with a central element of a crank, symbolizing continuous movement. It forms a ring, much like a spinning wheel, capturing the idea of constant progress and innovation.

We wanted to incorporate the client’s idea of a bicycle without it being too literal and found a way to subtly weave it into the logo’s design.
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Minimalist brand identity that goes beyond trends

The big challenge was standing out in a crowded market with similar trends. We tackled this by exploring audience insights and creating minimalist solutions that truly reflect the individuality of the ASI brand.

Our team must make sure the design works across different formats. And we had a lot of fun experimenting with unconventional mediums, like merchandise, and adapting the identity and illustrations for the website.

Inspired by structured designs, we kept things simple, avoiding clutter and overused ideas to highlight client creativity.
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Focus on simple design with maximum effort

In collaboration with the branding team, we worked on minimalism, large photos, and a clear block hierarchy. The goal was to maintain a structured look while making every element feel purposeful and match the desired values.

Our designers were tasked to adapt the black-and-white linear branding style for the web without losing its essence. Highlighting a strong connection to AI was also crucial to stay in line with the company’s innovative spirit.

Exceptional concepts to bring the website to life

Our first idea is a clean, minimal design centered around linear graphics tied to the brand’s AI focus. The layout makes content easy to read with large headlines that catch the user's attention and subtle contrast between blocks.

This concept adds a black background for a more elegant feel, with a bold grid layout that shows the brand’s innovative approach. Extra space improves flow, while the non-standard position of headlines keeps things interactive.

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Hover effects designed for a big purpose

To bring the interface to life, we integrated hover effects on the cards, adding a dynamic touch that draws potential users in. These animations leave a lasting impression, making the overall design feel vibrant and engaging.

The menu interaction adds to the experience — after clicking on a theme, the page smoothly transitions to the chosen section. It’s a small but impactful detail that makes navigating the site feel more immersive.

Code-smart solutions that deliver quick results

We created the landing page from scratch using Webflow, matching every design detail with the initial vision. Our team used built-in tools, keeping the process simple and efficient with minimal external scripts.

To improve mobile performance, we integrated a custom slider and created a JavaScript-based menu interaction. These tweaks provided smooth functionality while working around Webflow’s native limitations.