Teams leave an email design engagement with a modular Figma library, tested HTML builds, and documentation structured for sending at scale.
We cover campaign templates, transactional emails, and welcome sequences — coded and tested across 20+ clients before delivery.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
.webp)
No shared template system
Templates rebuilt for every send — no system, no consistency, no time.
.webp)
Inconsistent client rendering
Emails render differently in every client — broken layouts reach users.
.webp)
Off-brand campaign emails
Brand guidelines ignored in email — campaigns look off across every send.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
Email design from
templates to system
Email Templates
Modular email templates for campaigns, newsletters, and announcements — reusable across sends.
Campaign Design
Campaign design from subject line to footer — built for your brand and optimised for clicks.
HTML Build
Pixel-perfect HTML and CSS builds — tested across Gmail, Outlook, Apple Mail, and mobile.
Welcome Series
Welcome and onboarding sequences designed for activation — matched to your product tone.
Transactional
Transactional email design — receipts, confirmations, and alerts branded consistently.
Brand System
Email design system with reusable components, color tokens, and typography for team-wide use.
Template Library
Organised Figma library of modular email blocks — ready for any campaign without redesigning.
QA Testing
Every template tested across 20+ clients — dark mode, mobile, and accessibility checked.
Our most ambitious work
How we work
Our process for your
email design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
%20(1).webp)
Audit & Discovery
We review your ESP, existing templates, and brand guidelines — mapping what works and what needs to be rebuilt.
1–2 Days Audit report
.webp)
System Architecture
We define the email system architecture — module types, template families, and component logic before building.
1–2 Days Email architecture
.webp)
Template Design
We design every template in Figma — tested for visual consistency, mobile rendering, and brand alignment.
4–6 Days Email designs
%20(2).webp)
HTML Build & QA
We hand-code templates in HTML and CSS — tested across 20+ clients, dark mode, and mobile layouts.
4–6 Days Coded templates
.webp)
Delivery & Handoff
We deliver tested templates, Figma source files, and documentation your team can use independently.
1–2 Days Template library
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
Email design for
diverse products
Healthcare
Email templates for clinical and patient products — accessible, HIPAA-aware design for every send.
Financial Services
Transactional and campaign email design for fintech — receipts, alerts, and newsletters branded.
Logistics
Email templates for fleet and operations platforms — status updates and alerts designed to deliver.
Real Estate
Property platform email design — listing alerts, onboarding, and campaign templates that convert.
Education
EdTech email templates — onboarding sequences, progress updates, and campaign newsletters designed.
Web3 & Blockchain
Web3 product email design — wallet alerts, governance notifications, and campaign emails branded.
Wellness/Fitness
Health app email templates — habit reminders, coaching sequences, and newsletters designed to engage.
Information Technology
SaaS email design — onboarding sequences, product updates, and transactional templates for scale.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does email design include?
Email system architecture, Figma template design, HTML and CSS build, cross-client QA testing, dark mode variants, and a Figma library of modular blocks your team can reuse across campaigns.
What email clients do you test across?
All major clients — Gmail (web and app), Outlook (all versions), Apple Mail, Yahoo Mail, and mobile clients on iOS and Android. We also test dark mode variants for each.
Do you build HTML email templates?
Yes. Every template is hand-coded in HTML and CSS — not exported from a drag-and-drop builder — and tested across 20+ clients before delivery to ensure consistent rendering.
How long does an email project take?
Most email design engagements take 2 to 4 weeks from audit to final delivery, depending on the number of templates, complexity of the system, and whether HTML build is in scope.
Can you match our brand guidelines?
Yes. Every template is designed to your brand — color tokens, typography, component style, and tone of voice aligned with your existing brand guidelines before any template is built.
Do you design for dark mode?
Yes. All templates include dark mode variants — tested in Apple Mail and Gmail dark mode to ensure text remains readable and brand colors render correctly across both display modes.
Do you work with our ESP?
Yes. We design and build for all major ESPs — Mailchimp, Klaviyo, HubSpot, Customer.io, Iterable, Braze, and others. We can export or configure templates directly for your platform.
Can you design transactional emails?
Yes. Transactional email design — receipts, confirmations, alerts, password resets, and notifications — is available as a standalone engagement or alongside campaign template work.
Do you offer ongoing email support?
Yes. Ongoing retainers are available for teams that send regularly — covering new template requests, seasonal campaign design, and library maintenance as your email programme grows.