Wingly’s empowering design that soars above traditional banking

Logo that takes banking services to new heights

We infused the logo with a sense of motion and ease. Thus, inspired by the concept of flight and freedom, our designers created a symbol in the form of the letter “W”, suggesting graceful wings fluttering in the air.

For its shape, we decided to shatter the mold and experiment with curvy lines. Our team gently rounded off certain areas of the logo and removed sharp corners, making it as smooth as a road to one’s financial goals.

By playing around with the lines and curves of the “W” letter, we created a memorable logo symbolizing freedom of choice and action in the financial sector.
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Combination of financial clarity and creativity

Our design system is as vibrant and dynamic as Wingly’s financial experiences. We used a burst of bright yellow and a cool turquoise featuring sunlit skies and calm water. Such a palette provokes emotions of optimism and clarity.

We also applied the sleek Manuka Condensed font. Its style means business but in a way that’s fun and still easy on the eyes. Combined with a colorful theme, it’s a perfect outfit for the banking sphere — stylish yet professional.

We moved away from dull official vibes to sunny yellow and calming turquoise, making the interface colorful and enjoyable.
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Brand identity for the financially independent generation

Our vision for this brand was to keep things simple. So, we took the idea of flight and crafted wings in a cartoon style that outlines every detail of the identity — to emphasize how easy it is to do banking transactions.

Furthering this theme, we added photos of young adults enjoying their lifestyles. These images aren’t just attention-grabbing but reflect who the brand is for: the next generation with freedom of action in their finances.

To capture the attention of young people, we designed an identity with modern graphics, dynamic elements, and a fresh scheme offering a new perspective on financial independence.
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