Wingly’s empowering design that soars above traditional banking

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2024
2023
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Wingly

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Financial freedom with a sky-high bank platform

Wingly is a brand-new banking platform designed for modern life. It provides finance enthusiasts with cutting-edge tools and resources to navigate the complexities of the money world with confidence and ease.

With no intricate patterns to follow, you can save for that next big adventure or plan for the future. The service’s sleek and user-friendly interface aims to provide users with lightning-fast operations and fit their busy schedules.

Industry
Services
Timeline
1 month
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Logo that takes banking services to new heights

We infused the logo with a sense of motion and ease. Thus, inspired by the concept of flight and freedom, our designers created a symbol in the form of the letter “W”, suggesting graceful wings fluttering in the air.

For its shape, we decided to shatter the mold and experiment with curvy lines. Our team gently rounded off certain areas of the logo and removed sharp corners, making it as smooth as a road to one’s financial goals.

By playing around with the lines and curves of the “W” letter, we created a memorable logo symbolizing freedom of choice and action in the financial sector.
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Combination of financial clarity and creativity

Our design system is as vibrant and dynamic as Wingly’s financial experiences. We used a burst of bright yellow and a cool turquoise featuring sunlit skies and calm water. Such a palette provokes emotions of optimism and clarity.

We also applied the sleek Manuka Condensed font. Its style means business but in a way that’s fun and still easy on the eyes. Combined with a colorful theme, it’s a perfect outfit for the banking sphere — stylish yet professional.

We moved away from dull official vibes to sunny yellow and calming turquoise, making the interface colorful and enjoyable.
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Brand identity for the financially independent generation

Our vision for this brand was to keep things simple. So, we took the idea of flight and crafted wings in a cartoon style that outlines every detail of the identity — to emphasize how easy it is to do banking transactions.

Furthering this theme, we added photos of young adults enjoying their lifestyles. These images aren’t just attention-grabbing but reflect who the brand is for: the next generation with freedom of action in their finances.

To capture the attention of young people, we designed an identity with modern graphics, dynamic elements, and a fresh scheme offering a new perspective on financial independence.
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Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
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Logo creation

Logo creation

Logo creation