Designing a walk-to-earn mobile app for Albania's Web3 community
About the project
Vial is an Albanian Web3 startup building the first decentralized community for Albanians worldwide, connecting users through rewarded physical activity.
Its flagship product — a move-to-earn mobile app — rewards users with ViAL points for daily steps, which can be used within the ecosystem’s marketplace and auctions, with long-term plans to integrate a native blockchain token.
Challenge
The walk-to-earn space was already shaped by major players setting high standards for user experience and engagement. Vial engaged the Halo Lab team to create a mobile product that could compete in the category while remaining accessible and intuitive to a crypto-new audience.
Our process
Our process took Vial from category research to a fully handoff-ready product, closing the gap between Web3 complexity and everyday usability.
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Results
- Intuitive onboarding and earn flows tailored for users with no prior crypto experience
- Brand-aligned mobile design, bringing clarity and personality to a complex crypto product
- Custom animations woven into key interactions, making the earn experience feel alive
- Dev-ready design package with bilingual layout specs for a smooth path to launch
Our approach
In a space defined by intense competition, Vial’s edge lay in community and cultural identity. We designed a simple reward experience that makes the earning mechanic feel intuitive and engaging.
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