Setting new design standards for a digital marketing leader — VELOX Media

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2025
2024
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UI/UX design services and web development for Velox MediaUI/UX design services and web development for Velox MediaUI/UX design services and web development for Velox Media

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

A leading digital marketing agency driving smarter growth with proven strategies and results

VELOX Media is a digital marketing agency delivering measurable results. Specializing in strategy, SEO, paid media, and web development, it helps businesses outpace competitors and achieve sustainable revenue streams.

Their team is made up of strategists, developers, and creatives who are passionate about driving success for their clients. They focus on tailored data-driven strategies that work and maximize business ROI.

Industry
Digital marketing
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Other industries
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Services
Web design
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Web development
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Timeline
11 months
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
  • 9Y
    As a Google Premier Partner
  • $1M
    Average new revenue for top clients
  • 100x
    Return on marketing spend
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

Challenge

Many companies invest in beautifully designed websites with smooth navigation, yet key metrics like traffic and engagement remain stagnant. Despite their efforts, results often fall short. To bridge this gap, businesses need expert digital marketing to identify hidden gaps, clarify the bigger picture, and deliver solutions for real growth.

project workflow plan designed by Halo Lab
project workflow plan designed by Halo Lab for tablet
project workflow plan designed by Halo Lab for mobile

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Breaking the mold with bold design

Our research revealed that competitors often relied on monotonous designs and lacked animations. Recognizing this, we prioritized integrating modern elements, including 3D visuals, to set the company apart and elevate UX.

Before anything else, our team started with dynamic 3D concepts that shaped our future UI design. To engage users, it was decided to move forward with refined navigation and simplified menus that create a visually striking site.

3 competitors analyzed from all sides
2 days dedicated to research
competitor research by Halo Lab for website design strategy

Data-driven ideas with a modern twist

Concept 1: Fresh and approachable

Our first concept brings data to life with graphics inspired by pie charts — perfect for a marketing agency rooted in analytics. We used a fresh light blue with red for a vibrant feel and simple grotesque typography for clarity.

Concept 2: Futuristic and dynamic

Featuring 3D graphics of a spiraling funnel, this concept symbolizes data flow and sales funnels. To align with the client’s vision, we kept the original deep blue and red palette but added a metallic texture for a Web 3.0 vibe.

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Creating an interactive experience that captivates

The aim was to create a design that reflected the company’s innovative spirit. We kept the bold red and deep blue from the original palette to maintain the brand identity and refined them for a modern, polished look.

Our team built on the client’s initial drafts by incorporating interactive 3D graphics, adding depth and energy. Along with a new responsive layout, these animated elements make navigation seamless and eye-catching.

Halo Lab’s modern UI/UX design services with AI technology
We tackled the 3D challenge by using AI to craft unique visuals, delivering a modern and innovative design that exceeded expectations.
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Halo Lab’s UI/UX design for modern Velox Media’s brand identity

Modernizing a CMS-driven platform for a fresh look

We took on the challenge of bringing a new design to life while keeping the existing CMS, Sanity, at the core. Our developers used this setup as the foundation, updating it and preserving the modular page-building structure.

It allowed us to assemble pages from a library of sections. As the project heads into its final stages, we’re focused on optimizing performance and balancing high-quality media like background videos with fast page load speeds.

web development by Halo Lab for CMS modernization
The site’s restructuring revealed some dependencies in sections. We worked through it to make sure every piece functioned as intended.
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concept 01
concept 02
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Bringing VELOX Media’s new website to life was an exciting challenge. We explored bold visuals, interactive elements, and a grid created to keep users engaged. The balance between high-performance development and striking design makes it stand out in digital marketing. Every choice was intentional and built to enhance usability and showcase their expertise in a fresh, modern way.

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Logo creation

Where style, structure, and usability align

modern design style with ES Klarheit Kurrent font by Halo Lab
Typography

Font that echoes geometrical standards

We chose ES Klarheit Kurrent for its sharp, geometric forms, which perfectly reflect the modern, forward-thinking approach to Web 3.0. Its clean lines and strong structure complement the website’s overall style, creating a cohesive user experience.

Animation & graphics

Combination of abstraction and dynamics

Focusing on the platform’s core concept, we embraced abstract and animated 3D graphics. These combine geometric shapes and infinite swirling lines, symbolizing data flows. Such an interplay of simple elements creates a composition that is both elegant and impactful.

user-friendly website design with enhanced navigation by Halo Lab
Layouts & navigation

Layouts built to engage and convert

The site’s non-standard grid, with animated lines on each page and item, creates a new, energetic feel. We improved navigation by reorganizing the menu to ensure a more intuitive structure and smooth exploration. Contrasting CTA blocks with striking typography highlight key areas.

Logo creation

Logo creation