Upstrima

Designing an industrial AI platform for oil and gas engineers

An industrial AI platform unifying engineering workflows in one workspace for the upstream oil and gas sector

Upstrima industrial AI platform

About the project

Upstrima is a cloud AI platform built by Gain Energy for upstream oil and gas engineers. It brings work that long lived in legacy desktop tools and spreadsheets — well data analysis, drilling calculations, reporting, and document management — into a single connected workspace.

The platform centers on AI Agents that engineers build, share, and install from a marketplace, alongside contextual chats, document libraries, and a workflow builder. A modular dashboard lets each engineer shape the workspace around the wells, formulas, and data they work with.

Industry
Energy
Services
Product Design
Upstrima engineering dashboard

Challenge

Upstream engineering still runs on legacy desktop tools and spreadsheets, and most AI products feel generic to a conservative audience. Gain Energy needed a design partner to turn Upstrima into a credible, demo-ready interface that drilling engineers would trust.

Upstrima AI engineering platform

Our process

From discovery through delivery, we rebuilt Upstrima’s interface, reshaping flows for the platform’s core modules and landing a calm, modern UI on a component-based system, resulting in a demo-ready industrial workspace.

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Upstrima industrial AI brand design

Results

  • Upstrima is live at upstrima.ai, positioning Gain Energy as a domain-AI platform rather than another oil-and-gas chatbot
  • The redesign turns Upstrima from a hard-to-read prototype into a streamlined, modern interface that stands apart from the outdated tools in oil and gas engineering software
  • The team now has a clickable, demo-ready product to walk drilling engineers and prospective customers through during sales conversations
  • The new Upstrima interface gives Gain Energy a more confident product story to take into future partnerships and industry conferences

Our approach

Strong results start with open dialogue. At every stage, we work closely with the client’s team, running workshops, gathering feedback, and refining ideas through multiple iterations. If your product needs the same level of care, contact us — and we’ll help turn complexity into an experience people can understand, trust, and use with confidence.

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01 · Discovery & research

We audited the existing product and benchmarked it against domain AI tools and broader engineering platforms. Industry onboarding sessions grounded us in drilling workflows, well data, and the realities of a conservative engineering audience.

Upstrima oil and gas engineering research

Deliverables:

  • Competitive analysis
  • Existing product audit

02 · UX architecture

We mapped user flows across eight connected product areas — Dashboard, Login/Register, Documents, AI Agents, and Marketplace, among others. Wireframes resolved how documents, agents, and live data streams coexist inside one navigation.

Deliverables:

  • Eight well-crafted flows
  • Wireframe set

03 · UI design & visual direction

Early UI concepts felt too flat for a client who wanted sci-fi-grade visuals. A mood board cycle reset the direction toward a softer, airier dark interface — rounded forms, open spaces, and a subtle highlight pulling focus to the AI Agents.

Upstrima AI platform UI design

Deliverables:

  • Mood board
  • Visual direction
  • Over a hundred icons
  • Over sixty adaptive components

04 · Design system & handoff

We built a design system with auto-layout components, plus a light mode pass and mobile resize, with the client’s team developing in parallel. Weekly handoffs kept the Dashboard widgets, AI Agent builder, and Marketplace aligned with implementation.

Upstrima responsive product design

Deliverables:

  • Design system
  • Two color schemes
  • Mobile resize
  • Dev handoff

Team

  • 1 PM
  • 2 UI/UX Designers

Technologies

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Figma