Designing a merchant-centric mobile finance app for the UK market
About the project
Project Luna is a B2C fintech project built around the idea of merging financial data and retail loyalty into a single experience that helps users better understand their relationship with each store.
The product is a consumer-facing mobile app that aggregates transactions from all linked bank accounts and regroups them by merchant, turning a fragmented multi-bank statement into a unified view of the user’s spending activity across retailers.
Challenge
Since the client aimed to enter the UK market, they needed a product that could cut through a crowded fintech landscape. With a concept in place, they came to us to shape it into a market-ready mobile experience that could resonate with financially savvy users and earn trust.
Our process
We followed a clear process that turned an initial concept into a coherent product experience, shaping its structure, design, and interactions into one consistent, dev-ready solution.
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Results
- Full UX system covering core user journeys and edge cases
- Improved information clarity through refined hierarchy and navigation logic
- High-fidelity interface ready for product implementation
- Complete design system, supporting consistent product scaling in the build phase
- Fully clickable prototype for early-stage product validation and testing
Our approach
From the outset, the Halo Lab team worked closely with the client to define the exact scope and shape the final product concept, based on which we created a user-centered design solution.
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