Project Luna
Designing a merchant-centric mobile finance app for the UK market
About the project
Project Luna is a B2C fintech project built around the idea of merging financial data and retail loyalty into a single experience that helps users better understand their relationship with each store.
The product is a consumer-facing mobile app that aggregates transactions from all linked bank accounts and regroups them by merchant, turning a fragmented multi-bank statement into a unified view of the user’s spending activity across retailers.
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Challenge
Since the client aimed to enter the UK market, they needed a product that could cut through a crowded fintech landscape. With a concept in place, they came to us to shape it into a market-ready mobile experience that could resonate with financially savvy users and earn trust.
Our process
In fintech, users abandon products the moment a transaction feels unclear. Knowing this, we prioritized transparency and familiarity to shape a product experience users could understand at a glance, structuring it end-to-end into a dev-ready solution.
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Results
- Full UX system covering core user journeys and edge cases gave the product a solid foundation for reliable behavior at scale
- Refined hierarchy and navigation logic improved information clarity, helping users understand their spending instantly
- High-fidelity interface prepared the product for direct implementation
- Complete design system supported Project Luna’s consistent scaling throughout the build phase and beyond
- Fully clickable prototype enabled early-stage validation and testing, giving the client a reviewable artifact before development began
Our approach
Strong results start with open dialogue. At every stage, we work closely with the client’s team, running workshops, gathering feedback, and refining ideas through multiple iterations. If your product needs the same level of care, contact us — and we’ll help turn complexity into an experience people can understand, trust, and use with confidence.
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