Building a memorable Owncap app identity for your effective financial management

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The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Your financial navigator — a modern tool for a better tomorrow

Owncap is a management platform available for anyone, from money managers to financial newcomers. No more guesswork or tedious manual tracking — the intuitive interface ensures that every expense is logged and categorized with precision.

With this app, users can save more and control their money. Are you spending too much on coffee or don’t remember your bills? No problem. Owncap will send notifications directly to the device and show you how to focus on achieving financial goals.

1 month
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
For a brand to speak with one voice, it needs a brand book to set the tone.

Creating a logo where every line points to financial ascent

The Owncap logo serves as a metaphor for aspiration, opportunity, and equity growth. It is intersected by a dynamic arrow pointing upwards. Through this simple line, we depicted progress, ambition, and the continuous rise of financial success.

If you look carefully, you’ll see a head-shaped icon in the background. Our designers added this well-rounded figure to convey an emotional connection with a user, emphasizing knowledge, control, and guidance.

simple line for designing of logotype
creative logo reflecting app concepts and user goals
This logo is visually appealing and possesses deep semantic content, successfully reflecting the application’s ideas and user goals.
the Owncap logo design reflects financial success

Color harmony and content visualization

The main design idea was to add pleasant symmetry and calmness. From a palette of pastel tones our team settled on a green that traditionally links to money and stability. Then, we added lavender to give a sense of calm and yellow to bring some energy and joy.

For this combination, we chose a modern ALT Riviera font due to its sleek lines and contemporary styling. To add an eye-catching touch, our designers also included pie charts that give a clear picture of users’ spending without overwhelming them.

design system with harmony color palette for symmetry
branding with one-line icons enhancing platform accessibility
the ALT Riviera font with modern styling in the design system
using pie charts to clearly depict users' spending
With the usage of vibrant colors and stylish font, we created an aesthetic harmony that takes users to a world of financial comfort and understanding.
color harmony and content visualization in logo design

Crafting confidence with geometry and clarity

While working on branding, we used dynamic geometry to slice through the noise and complement the overall picture. Plus, the use of simple, one-line icons for key features makes the platform accessible and user-friendly for all.

As numbers speak volumes in the financial sector, we spotlight the key metrics that matter. Bold, large fonts with succinct descriptions either above or below these figures command the immediate attention of a user’s eye to the data that drives decisions.

branding with the use of simplicity for a user-friendly platform
bold, large fonts with descriptions attract users’ attention
confident branding image with geometric patterns
brand design crafted with vibrant colors and relevant fonts
With geometric patterns, vibrant colors, intuitive visual elements, and simple icons, we’ve built a confident branding image in the financial sector.
Halo Lab designed a strong corporate identity for Owncap app
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Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase

Logo creation


A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.


A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.

Logo creation

Logo creation

Logo creation