Designing tomorrow’s trading experience for NanoCorp’s platform

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2024
2024
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branding service for NanoCorp’s platform from Halo Lab

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

A dynamic platform with advanced services for storing and  exchanging digital assets

NanoCorp is an online platform designed to facilitate cryptocurrency trading in a safe and user-friendly environment. It caters to both seasoned and novice users in the field, offering a range of features to suit their needs.

With its secure space and intuitive navigation, the app simplifies work with assets, making it accessible to a broad audience. People can easily execute transactions, monitor market trends, and manage their portfolios with ease.

Industry
Services
Web design
Link to Service
UX/UI design
Link to Service
Timeline
1 month
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
designing of brand for online NanoCorp’s platform
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Harmony of lines and shapes

Drawing inspiration from the company’s name, we crafted a sleek and minimalist logo shaped like the letter “N.” Using curved lines and rounded edges, our team tweaked its traditional form and gave a modern twist to this icon.

To balance the overall design, Halo Lab’s designers added a small circle at the bottom left. It serves as an interesting, eye-catching element that suggests continuity and interconnection within the crypto trading community.

branding design of modern logotype
We created a logo that is a combination of strict geometry and soft forms, making it easily recognizable and adaptable on any screen.
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designing of minimalist logo gives a modern twist to icon
modern logotype with Halo Lab branding service

Bringing warmth to cool trades

While developing this design system, we wanted to create a balanced and trustworthy visual look for the platform. So, our team created a bold color palette: rich and vivid vibrant reds, navy blues, and calm shades of light gray.

For the typeface, we chose a modern, functional sans serif, Archivo, matching the site’s visuals. Set in medium and extra-bold styles, its lively forms and diagonal terminals add a light, warm touch to data waiting to be unlocked.

brand design with rich color palette for balanced visual look
To create a welcoming data experience, we balanced rich colors with a sleek, modern font. It adds a friendly vibe to cold numbers.
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calm shades of blues and gray in brand development for platform
modern sans serif Archivo matches the site’s visuals
development of design system for trustworthy visual look
development of design system for the NanoCorp’s platform
creative look with branding service from Halo Lab

Brand design for impactful finance

Our branding design is based on a clean background and bold metrics. We used large numbers for key data to accent the niche’s rapid development and employed silent spaces in between to achieve a pleasing look.

For financial clarity, our team created various graphs with simple currency icons in contrasting colors. We also added photos of economic experts and happy users, giving the site a human face and creating an open atmosphere.

silent spaces to achieve a pleasing look in branding architecture
With bold data and vibrant visual elements, we created an attractive and professional brand identity that encourages users to interact further.
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corporate design with using large numbers and photos of experts
brand design with vibrant visual elements
creating professional brand identity with branding service
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NanoCorp
1/11
Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
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Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
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Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
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Rahil Sachak Patwa
Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
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Logo creation

Logo creation

Logo creation