Crafting a trustworthy identity and web presence for a DeFi compliance platform
About the project
Keyring Network is a UK-based compliance infrastructure company building privacy-preserving permissioning tools for decentralized finance.
Its solution enables DeFi protocols to apply compliance-related access rules through zero-knowledge proofs, helping users prove eligibility while keeping sensitive identity data private.
Challenge
DeFi protocols often have no credible compliance layer, making trust the primary signal for any new entrant. As the client prepared to approach investors, they engaged our team to build a brand identity and landing page that could credibly represent the product and hold up in high-stakes presentations.
Our process
Combining deep research, brand, design, and development expertise, we took the project from a blank brand slate to a live, investor-ready landing page.
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Results
- Distinctive brand identity establishing Keyring's market position in a trust-sensitive compliance space
- Logomark and design system built to hold up in high-stakes contexts
- Investor-ready landing page translating complex DeFi compliance into a clear, credible narrative
- Fast, responsive Gatsby build with full design fidelity and a clean codebase ready for handoff
Our approach
In DeFi, trust starts with technology, but design helps make that credibility visible. Every decision was made to feel native to the ecosystem while signaling the confidence institutional investors expect.
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01 • Discovery & research
We began by auditing several direct competitors to identify gaps in DeFi compliance branding. The market largely relied on cold, technical aesthetics, which pointed toward a more restrained, trust-forward direction for Keyring.
Deliverables
- Competitor analysis
- Brand positioning insights
02 • Brand design
Our team built a logomark with a key image at the center, surrounded by segmented rings, symbolizing security layers. The full design system was grounded in a neutral base palette with blue and green accents, signaling trust and confidence.
Deliverables
- Logo design
- Color & typography system
- Brand guidelines
03 • Web design
With the brand defined, we structured the landing page around a clear narrative for DeFi protocols and institutional investors. Then we translated the identity into a polished web experience with product visuals, animations, and a content flow.
Deliverables
- Wireframes & user flows
- Landing page design
04 • Front-end development
We built the landing page in Gatsby, choosing a static architecture for fast load times and reliable cross-device performance. The build maintained full visual fidelity to the design while keeping the codebase clean and ready for handoff.
Deliverables
- Gatsby front-end build
- Responsive implementation
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
- 1 PM
- 1 Brand Designer
- 2 Web Designers
- 1 Front-end Developer
Technologies
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