Building pixel aesthetic for HiCloud identity block-by-block

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2024
2023
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HiCloud

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Architectural mastery in data storage solutions

HiCloud is a secure data storage and management platform offering cutting-edge solutions for virtualized security. Its aim is to safeguard people’s digital space while ensuring efficiency and reliability in asset retention.

With intuitive drag-and-drop features, the website simplifies navigations through files and folders. Plus, easy-to-use tools empower users to organize , access, and share information with both comfort and high protection from unauthorized access.

Industry
Information technology
Link to Industry
Services
Timeline
1 month
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Decoding logotype where pixels meet the purpose

The core element of our designed logo is a bold reinterpretation of the letter “H.” Its shape resembles a digital doorway that leads to users’ data storage while protecting their digital environment against cyber intruders with high-tech solutions.

To reflect the virtual nature of the website’s services, we gave the logo a unique pixelated style. Each pixel acts as a building block, symbolizing the secure foundation upon which the platform stores users’ valuable data in a vast cloud storage universe.

So, to make the logo stand out, our team went with a pixelated shape. It represents a reliable way to store and manage data but with a touch of tech-fluent fun.
{{mais-t}}

Throwing a tech-tastic look for a secure space

Reflecting on the platform’s digital space, our design team settled on a futuristic look. For its color scheme, we chose accented neon, emphasizing progressiveness, and various shades of green associated with security and stability.

To add a touch of modernity, we adopted a monospaced Monopik font throughout the layout. With bold, pixel-like shapes, it complements the minimalist yet effective design and ensures legibility across various applications.

To convey the image of a transformative and trusted platform, we used recognizable neon shades of green and pixelated visual effects.
{{mais-t}}

Weaving binary & trust into a brand image

Our team focused on the depth and scalability of the digital world to create a unique branding image. With a pattern of pixels running through the platform, we evoked the pioneering spirit of the computer age and the fundamentals of digital graphics.

Following up, we intertwined this plain motif with jagged icons and high-quality photos of hardware and cybersecurity experts. Together, these contrasting elements bridge the gap between the past and present, inviting users to experience the future of data storage.

For this brand identity, we wanted it to scream “tech-savvy” without being cold or sterile. That’s why we came up with the pixel idea.
{{mais-t}}
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Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
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Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
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Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
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Rahil Sachak Patwa
Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
{{margarita-d}}

Logo creation

Logo creation

Logo creation