Creating a purpose-built website for a global plastics treaty convener

Challenge

The organization was operating across 7 countries, with an ambition to expand to 50. We were expected to create a feature-rich website that would clearly reflect the initiative’s scale, communicate its strategic importance, and establish trust with governments, NGOs, and industry partners.

Our process

From visual direction to a fully tested public launch, our process was shaped to reflect the initiative’s global mandate and communicate more credibly to a policy-savvy B2B audience.

Website design

We built the visual language and page architecture around a careful balance of diplomatic authority and the forward energy needed to mobilize key stakeholders ahead of a treaty deadline.

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Web development

Based on the UI/UX design, we developed a content-managed, animation-rich website, featuring a live interactive world map and supporting dynamic elements.

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Results

• Distinctive web presence matching the scale and urgency of the treaty’s global mandate
• Interactive world map, unifying a complex multi-stakeholder narrative and keeping stakeholders focused on the treaty deadline
• Clear engagement path for governments, NGOs, and value-chain partners, reinforcing GPTD’s position as a trusted neutral convener alongside WWF and Greenpeace
• Scalable platform foundation, supporting the initiative’s continued expansion across new countries and stakeholder groups

Our approach

Understanding the initiative’s political sensitivity and messaging complexity, we balanced authority with visual boldness, building a platform that earns lasting trust and mobilizes swift action.

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