Turning chaos into order with smart design solutions for FlowsApp

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2024
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Halo Lab’s branding service for organization of work processes Halo Lab’s branding service for organization of work processes Halo Lab’s branding service for organization of work processes

Organizing work processes and achieving goals with one click in one place

FlowsApp is the go-to solution for task and project management. With intuitive features and smooth integration of additional tools, it helps users efficiently organize their work no matter the size of the project.

Focused on teams of all sizes, this application allows one to tackle big tasks, manage daily routines, and stay on track. Managers get a lot of options and can add teams, assign roles, and monitor the number of hours spent.

Industry
Information Technology
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Services
UX/UI Web Product
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Timeline
3.5 months

Thoughtful geometry behind the logo

At first glance, the logo might look like just three separate shapes. But there’s more to it. With a rounded rectangle and two hexagons, our designers created a symbol that any manager would recognize — a task board.

This familiar element shows how the app helps teams stay organized and manage their projects effectively. The shapes are meaningfully placed with the proper use of white space to create a sense of order and symmetry.

brand design for logotype with thoughtful geometry
For each logo element, we chose the optimal size to fit within the overall design. This attention to detail kept a balanced look.
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creative design of logo like a task board
a balanced look is the main rule of branding design

A splash of color and accents for a joyful vibe

In design, we went with a lemon-yellow as an accent color, screaming for attention right off the bat. But when mixed with muted dark gray and sandy tones, it creates a balanced feel and eye-pleasing contrast.

Alongside this approach, we added tags to each task so users can easily track their progress and completion stages. For the typeface, our team chose Helvetica Neuem, which keeps things simple for employees.

font Helvetica Neue simplifies tasks for employees
To add more fun, we’ve used different hues for task statuses. This way, users can sort and track to-dos by color without getting confused.
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mix of dark gray and sandy tones creates eye-pleasing contrast
brand designers used different hues for task statuses
good design gets to sort and track to-dos by color easy
brand colors and white space for easy communication
users can track the progress with creative branding design
tags in branding creation are for tracking of stages
brand colors with accents create a joyful vibe

Integrations that shape better collaboration

To make working processes run smoothly within the app, we connected additional services. Considering that each team uses various tools, our goal was to integrate as many apps as possible for easy interaction.

As a result, we incorporated over 50 programs, including Google, Notion, Trello, and many others. Now, each user can access the desired platforms right in one place or even install one themselves if necessary.

design service provides access to the different platforms
By integrating additional tools, we’ve made it easy for users to access everything in one place instead of dealing with multiple apps.
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integration of many apps for easy interaction with branding
integrations for collaboration with brand design service

Ready to discuss
your project with us?

Let’s talk about how we can craft a user experience that not only looks great but drives real growth for your product.