Turning chaos into order with smart design solutions for FlowsApp

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2024
2024
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Halo Lab’s branding service for organization of work processes

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Organizing work processes and achieving goals with one click in one place

FlowsApp is the go-to solution for task and project management. With intuitive features and smooth integration of additional tools, it helps users efficiently organize their work no matter the size of the project.

Focused on teams of all sizes, this application allows one to tackle big tasks, manage daily routines, and stay on track. Managers get a lot of options and can add teams, assign roles, and monitor the number of hours spent.

Industry
Information technology
Link to Industry
Information technology
Link to Industry
Services
UX/UI design
Link to Service
Timeline
1 month
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
FlowApps is solution for task and project management
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Thoughtful geometry behind the logo

At first glance, the logo might look like just three separate shapes. But there’s more to it. With a rounded rectangle and two hexagons, our designers created a symbol that any manager would recognize — a task board.

This familiar element shows how the app helps teams stay organized and manage their projects effectively. The shapes are meaningfully placed with the proper use of white space to create a sense of order and symmetry.

brand design for logotype with thoughtful geometry
For each logo element, we chose the optimal size to fit within the overall design. This attention to detail kept a balanced look.
{{mais-t}}
creative design of logo like a task board
a balanced look is the main rule of branding design

A splash of color and accents for a joyful vibe

In design, we went with a lemon-yellow as an accent color, screaming for attention right off the bat. But when mixed with muted dark gray and sandy tones, it creates a balanced feel and eye-pleasing contrast.

Alongside this approach, we added tags to each task so users can easily track their progress and completion stages. For the typeface, our team chose Helvetica Neuem, which keeps things simple for employees.

font Helvetica Neue simplifies tasks for employees
To add more fun, we’ve used different hues for task statuses. This way, users can sort and track to-dos by color without getting confused.
{{mais-t}}
mix of dark gray and sandy tones creates eye-pleasing contrast
brand designers used different hues for task statuses
good design gets to sort and track to-dos by color easy
brand colors and white space for easy communication
users can track the progress with creative branding design
tags in branding creation are for tracking of stages
brand colors with accents create a joyful vibe

Integrations that shape better collaboration

To make working processes run smoothly within the app, we connected additional services. Considering that each team uses various tools, our goal was to integrate as many apps as possible for easy interaction.

As a result, we incorporated over 50 programs, including Google, Notion, Trello, and many others. Now, each user can access the desired platforms right in one place or even install one themselves if necessary.

design service provides access to the different platforms
By integrating additional tools, we’ve made it easy for users to access everything in one place instead of dealing with multiple apps.
{{mais-t}}
integration of many apps for easy interaction with branding
integrations for collaboration with brand design service
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FlowApps
1/11
Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
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Logo creation

Logo creation

Logo creation