Cultivating an appetizing platform for Fertile’s produce delivery

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2024
2023
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Branding for a farm produce delivery platform

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

From farm to family — a basket of delicious and healthy veggies just a click away

Fertile is an agricultural company that grows and supplies organic food. They champion sustainable farming, using the best practices that are good for people and the planet, and contribute to a greener and happier future.

The vivid and easy-to-use platform allows people to browse the assortment, place an order, and even track its status. With these features, customers can get eco-friendly and fresh vegetables from vast fields to their tables.

Industry
Other industries
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Consumer products & services
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Other industries
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Consumer products & services
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Services
Timeline
1 month
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
Fertile logo - Process Branding
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Logo with an appealing floral concept

For the logo, we came up with a symbol bursting with potential and growth — a bright yellow flower. Set against a red backdrop, it blossoms forth, symbolizing the company’s passion and energy in cultivating a greener tomorrow.

The rounded, smooth shapes evoke a sense of harmony, mirroring the gentle curves of each petal found in nature. With this idea, we managed to create a unique image that clearly shows the industry that the company serves.

Fertile logo branding
Logo with an appealing floral concept
creating of a unique image that shows the company’s industry
We wrapped the logo in a clean, modern design to capture the essence of growth and express the promise of delicious and organic products.
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floral logo concept

Natural beauty and easy navigation

Our design system for the company aimed to bring the charm of the farm to one’s screen. For this, we used a bold color scheme with green, yellow, white, and pops of red — as natural and healthy as the delicious harvest itself.

The typeface we chose is soft-serif Fraunces set in bold, italic, and regular styles. Whether you’re browsing for vitamin-rich broccoli or tracking your order, this font makes all descriptions, prices, and other data easy to spot.

bold and natural color scheme
using soft-serif Fraunces font in bold, italic, and regular styles
natural design elements
While developing the company’s visual appearance, we envisioned an environment where farm-fresh meets user-friendly, and we succeeded!
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Fertile branding examples

Visual journey from soil to plate

Simplicity was the key to crafting Fertile’s brand identity. Our designers created plain and charming veggie illustrations. They depict playful silhouettes of delicious vegetables, from tomatoes and onions to various greens.

We also added photos of vibrant flowering plants, highlighting the beauty that goes into growing good food. A series of our designed stickers, on top of that, make the brand attractive and show its connection with customers.

simplicity of the Fertile brand identity
natural brand accents
Fertile vegetable and plant elements
bright and fresh platform style
simplicity as the key to crafting Fertile’s brand identity
Our team crafted engaging brand elements that are eye-catching and appeal to the company’s energy, cheerfulness, and positive outlook.
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branding services for Fertile
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fertile
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Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
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The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
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Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
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Logo creation

Logo creation

Logo creation