Making a lasting impression with a playful touch for the Claud brand identity

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2024
2023
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branding of the Claud gaming platform

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Gaming with excitement, where every tap could turn into treasure

Claud is an interactive online spot in the world of crypto gaming. This innovative platform allows players to sign up and try a thrilling challenge, where the main goal is to click as quickly as possible.

It’s a place where people can spend time with engaging gameplay that keeps users coming back for more. Thousands of gamers enjoy good experiences, creating a unique community vibe inside the platform.

Industry
Services
Timeline
1 month
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

A logo that plays as hard as gamers do

Our logotype idea was inspired by the company’s name, which we tweaked and turned into a cloud symbol. By using sleek, curved lines with a touch of pointed edges, the Halo Lab team gave this icon a dash of modernity.

Right in the center, we placed this continuous loop that symbolizes endless fun and possibilities. Our designers kept it simple yet striking to demonstrate the thrill of gaming you won’t find just anywhere.

logo design with continuous loop to symbolize endless fun
logotype as a cloud symbol
With every curve and edge of our logo, we’ve added a stylish and unexpected twist that reflects the gameplay.
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A logo that plays as hard as gamers do

Colors and fonts that draw users in

When designing this platform, our main goal was to create a friendly vibe. So, we picked colors like Violet and Black to give users that deep, enchanting feeling, while Lavender and Golden splash in a bit of warmth and comfort.

For the typeface, we went with Brice. It has slightly flared stroke endings with curvy letterforms that create a super clean and modern look. This font is easy to read and pleasantly stylish, welcoming users every time they visit.

warm and comfortable color scheme in brand styling
stylish and modern Brice font
design system with friendly atmosphere and pretty colors
The friendly atmosphere with pretty colors encourages users to join in, further inspiring them to play.
{{mais-t}}
Claud branding examples

Warm greetings from a happy cloud friend

For the brand image, we dreamed of something that could represent the spirit of the gaming world. That’s how we came up with a cartoon-style cloud character. It’s fun, it’s friendly, and it stays with users long after they log off.

And we didn’t stop there. Our designers decided to bring players directly into this whimsical world. We took real photos of people and gave them a cartoon makeover, adding graphic touches that tie everything back to our lively cloud.

using warm greetings for the brand image
Claud unique style
brand styling with a cartoon-style cloud character
the cartoon look of real people
friendly and fun app style
gameplay visualization
Our cheerful cloud tells a story, invites smiles, and reminds everyone that gaming is about fun, community, and creativity.
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branding services for Claud by Halo Lab
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Claud
1/11
Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
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Logo creation

Logo creation

Logo creation