Designing a center stage for the Amateur artists

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2024
2023
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Amateur

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Personalization of a new digital environment for music lovers

Amateur is a music publishing and distribution platform designed for musicians and their audiences worldwide. With this app, people can enjoy songs, playlists, or podcasts across various genres. Its rich feature set helps to explore new authentic voices and tracks in the evolving music landscape.

Incorporated with streaming services, this platform provides a supportive ecosystem for newcomers at every stage of their journey. Thus, they can upload or share recordings with a simple and intuitive interface. Plus, the app uses personalized recommendations to connect users with artists they’ll truly love.

Industry
Arts, entertainment & music
Link to Industry
Other industries
Link to Industry
Services
Timeline
1 month
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Forging a new star logo that speaks volumes

When developing a logo, we wanted to capture the platform’s energetic spirit and diversity. So, we went with a non-standard convex star, refusing a typical shape. Its modern profile celebrates new talents and the unpolished energy that often leads to the most exciting discoveries.

Then, to broaden the logo’s meaning, we blasted off with six little arrows. Each of them points in a different direction, representing the diversity of genres and content to be explored. It’s a visual reminder that there’s something for everyone, and all creative voices are welcome.

Branding
Branding
In creating this dynamic logo, our team wanted to convey the platform’s multi-functionality visually and suggest the endless exploration of creative content that awaits users.
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Branding

Crafting a symphony of color and readability

Our design for this website pops with a vibrant yet balanced color scheme. Lemon yellow injects a youthful energy, reflecting the platform’s focus on fresh talent. Deep blue grounds the design, adding a touch of seriousness and trust. Finally, violet bridges the gap between those tones, offering a hint of creativity and intrigue.

To match this vivid palette, we chose the Almarena font. Its letterforms, with subtle sans-serifs and rounded edges, echo the platform’s modern feel. With this harmonious blend of color and typography, the design creates a visually captivating experience that resonates with both artists and fans.

Branding
Branding
With these design solutions, we managed to create a bright and friendly vibe that reflects the platform’s core values — liveliness, inclusivity, and informality.
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Branding

Creating a brand identity that plays the right notes

To create a dynamic brand identity, we used a mix of robust lines, irregular shapes, and textures. These elements add freshness and authenticity to the overall style of the website, guiding users through its variety of music genres and engaging content.

Also, we focused on intricate curves and geometric shapes, creating a clean canvas for the real stars and their artwork. Prominent graphics, custom icons, and real artists’ photos keep things fun and unpretentious, in tune with the platform’s rough-and-tumble spirit.

Branding
Branding
Branding
Branding
We built Amateur’s brand to be like a backstage pass — exciting and full of surprises. Its visuals combine bold, bright graphics and user-generated content, reflecting the platform’s diverse sounds.
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Branding
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Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
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Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
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Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
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Rahil Sachak Patwa
Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
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Logo creation

Logo creation

Logo creation