24 serif font examples to improve your branding and website design in 2024

calendar icon
27 Jun
5 Jan

Fonts are one of the main design elements that represent your brand. Thus, while creating content for a website, you should take great care of their size, weight, and style. But how to choose the right type of font for your specific needs? In the realm of typography, there are plenty of great examples, and to help you find the finest one, we’ve curated a list of the best serif fonts for 2024.

This article gives 24 serif font examples to perfect your branding and website design. Find out why they’ve gained popularity, explore prime examples, and learn how to maximize the advantages of these typefaces. Keep reading, as there are so many insights we want to share with you today.

What is a serif font?

Serif fonts are known for the small lines attached to letters. They have roots in the mid-1800s and have maintained popularity due to readability and visually pleasing design.

Being versatile and well-readable, serif fonts are widely used in various print formats such as magazines, books, newspapers, and other long-form publications. Although it has become more prevalent on the web, combining this type with sans-serif in a typography pairing can be highly effective and aesthetically pleasing. (But more about their duo in the next chapter.)

Serifs smoothly guide the reader’s eye along the lines of text
Each serif, each curve, and each flourish adds depth and personality to the text, turning a simple string of words into a captivating narrative.

What’s the difference between serif and sans-serif fonts?

As we already mentioned, the combination of serif and sans-serif fonts is a valuable tool in typography and design. It offers a balance of tradition and modernity, readability and contrast, as well as hierarchy and emphasis. Although these fonts are considered to be great when mixed together, they aren’t the same.

Many people may not immediately notice the differences between serif and sans-serif fonts, especially if they are not used to paying close attention to typography. However, the details, while subtle, play a crucial role in shaping the visual and psychological impact of text.

Sans-serif and serif fonts represent two major categories of typefaces

The key distinction between serif and sans-serif typefaces lies in the presence of serifs, small decorative lines at the end of a letter’s strokes. These fonts exude a classic and formal vibe, perfectly suited for print media such as books and newspapers. Their association with readability and reliability makes them a preferred choice in traditional publishing.

In contrast, sans-serif fonts lack these decorative strokes and present a modern, minimalistic look, often used for headings, websites, and user interfaces. They excel in digital media and informal contexts for clarity and straightforward design. The choice between serif and sans-serif fonts depends on the specific design objectives and the tone a project aims to convey.

Serif fonts are the trusted classics of typography, while sans-serif fonts offer a sleek, modern twist. Each serves its purpose in conveying information and aesthetics.

When should you opt for serif fonts?

Serif fonts are an all-in-one choice suitable for a wide range of industries and applications, blending professionalism with a touch of elegance. They play a significant role in branding and corporate image. From logos to headings, serif fonts lend a touch of class that can enhance a company’s visual identity, making it memorable and reputable.

Serif fonts have stood the test of time

In the world of web design, serif fonts are strategically employed to add refinement and elegance to websites. They are popular choices for headings and design elements that require a more formal tone. When paired harmoniously with sans-serif fonts, they create a balanced and visually pleasing layout, elevating the user experience.

Ultimately, the decision to use serif fonts hinges on the project’s objectives and desired tone. Whether crafting legal documents, building a prestigious brand, or designing a stylish website, serif fonts offer a friendly yet professional way to convey reliability, trustworthiness, and classic style.

Tips for using serif typefaces

Now, let’s uncover five invaluable tips for maximizing the potential of serif fonts. Armed with this knowledge, you will be able to make thoughtful design selections and produce even more influential communication materials.

Serif fonts are timeless classics that add sophistication to a project
  1. Choose the appropriate context. Select serif fonts for contexts that require a touch of tradition and formality. They work exceptionally well in print materials such as books, newspapers, resumes, and formal invitations.
  2. Pair with sans-serif. Create visual contrast and hierarchy by pairing serif fonts with already mentioned sans-serif fonts. Use the serif typeface for body text and the sans-serif for headings and subheadings to improve readability and guide the reader’s eye.
  3. Mind readability. Pay attention to font size and line spacing to maintain readability, particularly in longer passages of text. Avoid using serif fonts at very small sizes, as intricate details may become less legible.
  4. Use italics and bold. Take advantage of italic and bold variations within the serif font family for emphasis and hierarchy. Italics are useful for book titles or citations, while bold can draw attention to important content.
  5. Maintain consistency. Matching font size, style, and spacing is key to a polished design. Ensure a uniform typographic hierarchy throughout your project to create a cohesive and visually appealing layout.

24 best serif fonts for your branding & website

In the world of design and typography, selecting the right font is akin to choosing the perfect look for a special occasion. To help you figure out which “typographical outfit” is the best for you, we’ve gathered a list of 24 top serif fonts for 2024.

1. Times New Roman

Times New Roman is a classic serif font recognized for its professionalism and readability. It features moderate contrast between thick and thin strokes, making it ideal for formal documents, academic papers, and printed materials where clarity is paramount. The timeless design keeps it a popular choice in various settings.

Those seeking clarity often choose Times New Roman

2. Georgia

Georgia is a web-friendly serif font designed for optimal readability on digital screens. Its elegant and legible appearance makes it a popular choice for online content, including web articles, blog posts, and emails. Also, Georgia’s versatility and clarity contribute to its enduring popularity.

Georgia can convey your message with professionalism and style

3. Garamond

Garamond is a timeless serif font known for its elegance and versatility. Its features include a harmonious balance between thick and thin strokes, delicate serifs, and a classic aesthetic. Garamond is a favored choice for print materials, including books, magazines, and branding, where it conveys sophistication and readability.

Garamond is about delicate letterforms and elegant serifs

4. Palatino

Palatino is a well-balanced serif font that strikes a balanced tone between classic and contemporary. Designed by Hermann Zapf, it features open letterforms and slightly flared serifs, creating a friendly and versatile typeface. Palatino’s harmonious design keeps it suitable for both online and print media.

Palatino’s letterforms are characterized by well-proportioned serifs

5. Baskerville

Baskerville is a versatile serif font known for its appeal. Developed by John Baskerville, it combines classic features like pronounced serifs with a touch of modernity. This makes Baskerville an excellent choice for a wide range of applications, including books, newspapers, websites, and branding.

Baskerville features sharp and high-contrast serifs

6. Crimson Text

Crimson Text is a contemporary serif font designed for modern readability. Its features include a tall x-height, balanced proportions, and crisp serifs. These qualities make Crimson Text an excellent choice for both print and web content, ensuring clarity and readability across various platforms.

Crimson Text excels in legibility — a crucial attribute for a typeface

7. Playfair Display

Playfair Display is a stylish and decorative serif font well-suited for eye-catching headings, titles, and logos. Its high contrast between thick and thin strokes, along with elegant serifs, adds a touch of sophistication to design projects. Playfair Display is a favorite for projects that demand a sense of luxury and elegance.

With Playfair Display, the text remains inviting and well-readable

8. Lora

Lora is a versatile and contemporary serif font for both digital and print media. With its balanced letterforms, moderate contrast, and readable serifs, Lora is an excellent choice for body text, headings, and branding. This font provides a sleek and modern look while maintaining readability.

Lora’s thoughtfully crafted details give it a versatile quality

9. Merriweather

Merriweather is a robust and friendly serif font known for its readability. It features a balanced design with moderate contrast, making it suitable for various applications, including web content, books, and print materials. Merriweather’s versatility and legibility make it a dependable choice for typography.

Merriweather is defined by its clean lines and subtly sculpted serifs

10. EB Garamond

EB Garamond is a web-optimized version of the classic Garamond typeface. It retains the elegance and readability of Garamond while ensuring compatibility with online platforms. EB Garamond is ideal for web design, online publications, and digital branding, where clarity and style are essential.

EB Garamond is a superb choice for projects with a touch of tradition

11. Libre Baskerville

Libre Baskerville is a modern take on the classic Baskerville font, blending its elegance with enhanced screen legibility. This versatile font is ideal for web content, offering a timeless style with improved readability online.

Libre Baskerville can transition between various design contexts

12. PT Serif

PT Serif is a versatile and web-friendly serif font family with various styles. It offers a harmonious blend of classic design and digital readability, striking the perfect balance for today’s diverse media formats, from online articles to printed materials, where consistency and clarity matter.

PT Serif remains relevant in the ever-evolving world of design

13. Libre Caslon

Libre Caslon is a contemporary serif font inspired by the classic Caslon typeface. It maintains the Caslon legacy while enhancing readability, especially on digital screens. Libre Caslon’s blend of tradition and modernity makes it a top choice for a variety of design projects.

Libre Caslon is a reliable choice for long-form content

14. Arvo

Arvo is a modern and bold serif font suitable for web headings and branding. It features a distinctive geometric design with pronounced serifs. Arvo’s strong visual impact makes it a popular choice for projects that require bold and eye-catching typography.

Arvo’s unique character sets it apart from traditional slab serifs

15. Cormorant

Cormorant is a versatile serif font family with multiple styles, suitable for diverse design projects, including branding, editorial design, and signage. Its distinct, elegant appearance brings a sophisticated touch to any project, while the range of styles allows designers to craft unique and cohesive visuals.

Cormorant maintains readability in different design applications

16. Roboto Slab

Roboto Slab is a companion to the popular Roboto font family, offering a cohesive brand look. It combines the simplicity of sans-serif with the elegance of serifs, making it suitable for branding and design projects where consistency is essential.

Roboto Slab boasts an extensive character set and language support

17. Cinzel

Cinzel is a unique and distinctive serif font with a vintage flair. It features high contrast between thick and thin strokes, ornate serifs, and a distinct personality. Cinzel adds a touch of nostalgia and individuality to design projects.

Cinzel provides the versatility required for impactful design

18. Macloney

Macloney is a high-contrast serif font designed to make bold statements. Its smooth edges and tall letters are perfect for projects that require fresh, modern, and simple presence. It is particularly well-suited for titles, headings, and branding purposes.

Macloney’s versatility extends to pairing with other typefaces

19. Tinos

Tinos is a web-optimized serif font with excellent readability on digital screens, making it ideal for websites, blogs, and online publications. Its design ensures clear visibility and a pleasant reading experience, even on smaller screens or in various lighting conditions.

While designed for the web, Tinos performs admirably in print as well

20. Cormorant Garamond

Cormorant Garamond is a decorative and elegant serif font ideal for headings, logos, and distinctive design elements. It draws inspiration from Garamond while adding unique decorative features, creating a font with visual flair.

Cormorant Garamond introduces subtle modern and classic elements

21. Rashfield

Rashfield is a versatile serif type family with 5 weights and italics. Inspired by classic Windsor style, it features outward-bent characters (h, m, n) and modern alternates. Being used for logos, prints, branding, and more, it combines a soft, slightly retro feel with numerous stylistic options. Perfect for both headlines and longer text, Rashfield adds a modern touch with a hint of nostalgia to your projects.

Rashfield gives any text a touch of nostalgic elegance

22. Chewie

Chewie blends ingredients from iconic 1970s typefaces like Cooper’s gentle shapes and Windsor’s angled strokes into a single, modern design. Its diverse weights offer options for different typographic needs: lighter for body text, heavier for impactful headlines.

Chewie offers a wide range of flavors to fit your typographic needs

23. Kinta

Kinta utilizes white space to create an open and spacious look. It’s an excellent choice for standalone logos in consulting and law but can also be paired with a sans-serif font for a contemporary feel. Designed by Gholib Tammami in 2024, Kinta offers versatile options for modern design.

Chewie offers a wide range of flavors to fit your typographic needs

24. Milk and Honey

Milk and Honey offers extensive OpenType features, providing access to a wide array of alternative fonts and ligatures. This versatile serif family boasts 20 ligatures and 97 alternatives to elevate any design, making it ideal for branding, logos, apparel, packaging, magazines, ads, and more. With 329 glyphs, it enriches your creative possibilities, capturing the essence of any design.

Milk and Honey provides a rich palette of alternate characters

Choose the right variant for your website

In conclusion, choosing the right font for your website is a critical decision that impacts aesthetics, user experience, and brand identity. At Halo Lab, our talented designers are here to assist you in selecting the perfect fonts that align with your goals and purposes. Whether it’s the timeless elegance of serif fonts, the modern simplicity of sans-serif, or any other style, we’ve got you covered.

Font selection is just one piece of the intricate web design puzzle, and it’s essential to get it right. We hope this article has provided valuable insights into the world of typography, helping you make informed decisions for your website. To stay updated with more insightful pieces and to share the most interesting ones with your friends, don’t forget to check out our blog! Your typography journey awaits, and we’re here to make it as smooth and stylish as possible.

Writing team:
Technical writer
Technical writer
Have a project
in your mind?
Let’s communicate.
Get expert estimation
Get expert estimation
expert postexpert photo

Frequently Asked Questions

No items found.

Frequently Asked Questions

copy iconcopy icon

Ready to discuss
your project with us?

Please, enter a valid email
By sending this form I confirm that I have read and accept the Privacy Policy

Thank you!
We will contact you ASAP!

error imageclose icon
Hmm...something went wrong. Please try again 🙏
error icon
clutch icon

Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase

Join Halo Lab’s newsletter!

Get weekly updates on the newest stories, posts and case studies right in your mailbox.

Thank you for subscribing!
Please, enter a valid email
Thank you for subscribing!
Hmm...something went wrong.