What an HRTech team gets from a Halo Lab engagement is a site that speaks to two audiences at once — the People Ops leader who has to justify the spend, and the employees who will judge the tool in their first week.
So we design for both: adoption evidence and rollout timelines for the buyer, product screens and everyday flows for the user, plus security, HRIS integration, and compliance detail available before procurement asks — in a CMS your marketing team can run alone.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Value stays abstract
Culture language everywhere, and almost nothing about what the product does.
Audiences get merged
HR leaders and employees read one page, and neither finds their answer.
Adoption goes unproven
No rollout numbers, no engagement data — procurement has nothing to approve.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
HR web design from
first search to signed rollout
Product & Feature Pages
Each module given a page that shows the screen, not just the benefit.
Buyer & Employee Journeys
Separate paths for the People Ops buyer and the employee who uses it daily.
Security & Compliance Pages
SOC 2, GDPR, and data residency detail placed where procurement checks first.
HRIS Integration Detail
Workday, BambooHR, and payroll connections documented without a discovery call.
Adoption & ROI Evidence
Rollout timelines, engagement rates, and outcomes structured as verifiable proof.
Demo & Trial Flows
Demo requests that capture headcount and use case before a call is booked.
Performance & SEO
Core Web Vitals optimised and category-level SEO structured — HR leaders find you first.
Design System
Reusable component library delivered — your team ships new pages without a redesign.
Our most ambitious work
.webp)
.webp)
How we work
Our process for your
HR web design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Discovery & Positioning
We map buyer roles, employee use cases, and the objections each one raises, then set what the site has to prove before a demo.
3–5 Days Positioning map
Information Architecture
We define product, security, integration, and resource structure before design begins, with separate paths for buyer and end user.
3–5 Days Site architecture
UI Design
We design product, pricing, security, and demo screens in Figma — real product visuals, mobile layouts first.
1–2 Weeks UI designs
Development & QA
We build and test — demo routing, Core Web Vitals, accessibility, cross-browser, and CMS setup all completed before launch.
1–2 Weeks QA report
Launch & Handoff
We launch, configure analytics and demo routing, and hand off a CMS your marketing team publishes from.
1–2 Days Site launch
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
Website design services for
diverse organisations
Healthcare
Web design for hospitals, clinics, and health systems.
Financial Services
Web design for banks, insurance firms, and financial platforms.
Logistics
Web design for logistics, transport, and supply chain companies.
Real Estate
Web design for property developers, agents, and management firms.
Education
Web design for schools, universities, and e-learning platforms.
Web3 & Blockchain
Web design for Web3 startups and blockchain-based products.
Wellness/Fitness
Web design for wellness brands, gyms, and fitness studios.
Information Technology
Web design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does HR web design include?
Product and feature page design, buyer and employee journey design, security and compliance pages, HRIS integration detail, adoption and ROI evidence, demo and trial flows, mobile-first layouts, Core Web Vitals optimisation, SEO structure, and a CMS handoff.
How do you design for two different audiences?
With separate paths. The People Ops buyer needs rollout evidence, security, and pricing; the employee needs to see the everyday experience. One page serving both usually serves neither.
How do you show product without a demo?
Real screens, real flows, and short interaction clips placed on the page. HR buyers discount marketing illustration, and gating every screenshot behind a form loses evaluators early.
Where does security and compliance go?
On its own page, linked from every buyer path. SOC 2, GDPR, data residency, and SSO detail are what procurement asks for, and hiding them adds weeks to a deal.
How long does HR web design take?
Most HRTech website projects run 8 to 14 weeks from discovery to launch, depending on product surface area, the number of integrations documented, and internal review cycles.
Do you design pricing pages for HR products?
Yes. Per-seat, tiered, and enterprise models are structured so a buyer can estimate cost for their headcount without a call, which shortens the path to a qualified demo.
Do you work with HR software or HR services?
Both, and the structure differs. A software product sells a workflow and needs feature clarity and integrations; a services firm sells judgement and needs credentials and outcomes.
Do you handle content and copy?
We can. Product page copy, security content, and case study formats are available as part of the engagement, drafted with your team and reviewed before publication.
Can you also develop the website?
Yes. Design and development are delivered by one team — Webflow or custom front-end, CMS setup, demo and CRM integrations, accessibility work, and QA before launch.