What a public sector team gets from a Halo Lab engagement is a service people can finish. Not a redesign that looks current for two years, but structure, plain language, and accessibility work that hold up when the audience is genuinely everybody.
We design GovTech and public sector sites to WCAG 2.2 AA as a starting point, with service journeys mapped to how citizens actually arrive, content written to be understood on a first read, and a CMS non-technical staff maintain safely.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Guidance reads dense
Policy language survives into the pages citizens are expected to act on.
Accessibility falls short
Contrast, focus order, and screen reader paths fail those who need them.
Services scatter widely
One task spans several departments, and nobody owns the path between them.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
Government web design from
first search to completed service
Service Journey Design
Each citizen task mapped end to end, across whichever departments it touches.
WCAG 2.2 AA Accessibility
Contrast, focus order, keyboard paths, and screen reader support built in, not bolted on.
Plain Language Content
Policy translated into wording the public understands on a first read.
Forms & Eligibility Flows
Applications that check eligibility early and save progress rather than losing it.
Information Architecture
Structure built around what people need to do, not around the org chart.
Open Data & Transparency
Budgets, reports, and datasets published in formats people can actually use.
Performance & SEO
Core Web Vitals optimised and service-level SEO structured — citizens find the right page first.
Design System
Reusable component library delivered — your team ships new pages without a redesign.
How we work
Our process for your
government web design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Discovery & Positioning
We map citizen tasks, departments involved, and where people currently give up, then set what the service has to make possible.
3–5 Days Positioning map
Information Architecture
We define service, guidance, form, and data structure before design begins, organised by task rather than by department.
3–5 Days Site architecture
UI Design
We design service, guidance, and form screens in Figma — accessible by construction, plain language throughout, mobile first.
1–2 Weeks UI designs
Development & QA
We build and test — WCAG 2.2 AA audit, Core Web Vitals, assistive technology testing, cross-browser, and CMS setup all completed before launch.
1–2 Weeks QA report
Launch & Handoff
We launch, configure analytics and completion tracking, and hand off a CMS non-technical staff maintain safely.
1–2 Days Site launch
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
Website design services for
diverse organisations
Healthcare
Web design for hospitals, clinics, and health systems.
Financial Services
Web design for banks, insurance firms, and financial platforms.
Logistics
Web design for logistics, transport, and supply chain companies.
Real Estate
Web design for property developers, agents, and management firms.
Education
Web design for schools, universities, and e-learning platforms.
Web3 & Blockchain
Web design for Web3 startups and blockchain-based products.
Wellness/Fitness
Web design for wellness brands, gyms, and fitness studios.
Information Technology
Web design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does government web design include?
Service journey design, WCAG 2.2 AA accessibility, plain language content, forms and eligibility flows, information architecture, open data and transparency pages, mobile-first layouts, Core Web Vitals optimisation, SEO structure, and a CMS handoff.
What accessibility standard do you work to?
WCAG 2.2 AA as a baseline, built in from the first design decision rather than audited at the end, and tested with keyboard and screen reader before launch rather than after it.
How do you handle policy language?
We rewrite it for a first read. Legal accuracy is preserved, but the wording a citizen acts on is separated from the wording a policy team is obliged to publish.
How do you design services across departments?
By mapping the task, not the org chart. A citizen completing one task should never need to know which department owns which step, or navigate between three separate sites.
How long does government web design take?
Most public sector website projects run 10 to 18 weeks from discovery to launch, depending on the number of services, accessibility scope, and approval and review cycles.
Can you design long application forms?
Yes. Eligibility is checked early so nobody completes twelve steps to be refused, progress is saved, and every field earns its place before it reaches the applicant.
Do you work with agencies or GovTech products?
Both, and the structure differs. An agency delivers services and needs task journeys and accessibility; a GovTech product sells to agencies and needs procurement, security, and compliance evidence.
Do you handle content and plain language rewriting?
We can. Service copy, guidance structure, and plain language rewriting are available as part of the engagement, drafted with your policy team and reviewed before publication.
Can you also develop the website?
Yes. Design and development are delivered by one team — Webflow or custom front-end, CMS setup, form and case system integrations, accessibility work, and QA before launch.