What a retail team gets from us first is an honest read of the shopping path — where browsing turns into intent, where intent stalls, and which screens are doing none of that work. Usually it is fewer screens than anyone expects.
Halo Lab then designs the retail system around that path — product and category pages, search and filtering, cart and checkout, loyalty, and the store-side tools behind them. Every screen is drawn against a real shopping session and handed over annotated for your engineers.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Browsing never converts
Shoppers scroll the catalogue for minutes and still add nothing to cart.
Product pages say little
Photos and specs sit there without answering the buyer’s real question.
Checkout leaks carts
Fields, fees, and surprises appear late — the full basket is abandoned.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
Retail & consumer goods UX/UI design from
shelf to repeat purchase
Product Page Design
Imagery, specs, and trust signals arranged in the order buyers actually decide.
Category & Search Design
Browse, filter, and search interactions designed so the right product surfaces fast.
Cart & Checkout Flows
Fewer fields, honest fees, and clear progress designed to stop basket abandonment.
Mobile Shopping Experiences
Thumb-reachable layouts and fast image loading designed for phones before desktop.
Loyalty & Membership Design
Points, tiers, and member pricing designed to feel earned rather than buried.
Brand & Campaign Pages
Seasonal, launch, and collection pages designed to carry the brand without slowing sales.
Store & Merchandising Tools
Inventory, pricing, and merchandising views designed for the team behind the storefront.
Design System & Handoff
A retail component library and annotated Figma handoff — ready for development to begin.
How we work
Our process for your
retail & consumer goods UX/UI design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Shopping Journey Mapping
We map the full shopping path — discovery, comparison, purchase, return — and mark every point where buyers drop out today.
3–5 Days Journey map
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Information Architecture
We structure catalogue, taxonomy, and navigation so shoppers reach the right product without backtracking.
3–5 Days IA structure
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Wireframes
We wireframe the critical flows — category, product, cart, and checkout — and validate them before visual design starts.
3–5 Days Wireframes
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UI Design & Design System
We design every key screen and state, mobile first, building the component library alongside.
1–3 Weeks UI designs
Engineering Handoff
Annotated Figma files, interaction specs, and component documentation — your team builds without ambiguity.
2–3 Days Handoff
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
UX/UI design for
diverse industries
Healthcare
UX/UI design for hospitals, clinics, and health systems.
Financial Services
UX/UI design for banks, insurance firms, and financial platforms.
Logistics
UX/UI design for logistics, transport, and supply chain companies.
Real Estate
UX/UI design for property developers, agents, and management firms.
Education
UX/UI design for schools, universities, and e-learning platforms.
Web3 & Blockchain
UX/UI design for Web3 startups and blockchain-based products.
Wellness/Fitness
UX/UI design for wellness brands, gyms, and fitness studios.
Information Technology
UX/UI design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does retail and consumer goods UX/UI design include?
Shopping journey mapping, product page design, category and search, cart and checkout flows, mobile shopping experiences, loyalty and membership, brand and campaign pages, merchandising tools, and an engineering handoff.
Do you design product and category pages?
Yes. Product pages are designed around the decision a buyer is actually making — image hierarchy, specification clarity, reviews, availability, and trust signals placed where they resolve doubt rather than add noise.
Do you design checkout flows?
Yes. Checkout is treated as a dedicated problem — step reduction, honest fee display, address and payment usability, guest checkout, and error recovery, all designed to reduce basket abandonment.
Do you design mobile-first for retail?
Yes. Most retail traffic arrives on a phone. Thumb reach, scroll behaviour, image loading, and form usability are settled before any desktop layout decisions are made.
How long does a retail UX design engagement take?
Most engagements run 6 to 12 weeks from journey mapping to engineering handoff, depending on catalogue complexity, how many product types are in scope, and whether a full design system is included.
Do you design loyalty and membership experiences?
Yes. Points, tiers, member pricing, and rewards are designed so the benefit is visible at the moment of purchase, which is what makes an account worth creating in the first place.
Do you design tools for the team behind the store?
Yes. Inventory, pricing, merchandising, and campaign scheduling views are designed for the people running the storefront daily, not just for the shopper looking at it.
Can you redesign an existing retail platform?
Yes. Redesigns are common. We audit the current product against product page conversion, checkout abandonment, and mobile usability, then set measurable improvement goals before any visual work begins.
Can you also develop the retail product?
Yes. Web and mobile development is available after the design engagement, so the component architecture in Figma maps directly to the production build with no reinterpretation.