Media design starts with the article itself — line length, type scale, where the paywall sits, how an ad unit lands without breaking the read. Get that wrong and no amount of homepage curation saves the session, and subscriptions never follow.
Halo Lab designs publishing products around that read — article and video templates, homepage and section curation, search and archive, subscription and paywall flows, and the CMS your editors work in all day. Handed over annotated, so engineering builds it as drawn.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Readers bounce fast
Ads and prompts crowd the article before the first paragraph even lands.
Paywall kills trust
The wall appears without warning, so the reader leaves instead of subscribing.
Editors fight the CMS
Publishing one story takes six screens, so the newsroom works around it.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
Media & publishing UX/UI design from
headline to subscription
Article & Reading Experience
Type scale, line length, and in-article elements designed so long reads are finished.
Homepage & Section Curation
Front page, section, and topic layouts designed for editors to shape priority daily.
Paywall & Subscription Flows
Meter, prompt, and checkout steps designed to convert without ambushing the reader.
Video & Audio Players
Playback, chapters, transcripts, and queue behaviour designed for watching and listening sessions.
Search, Archive & Discovery
Search, tags, and related content designed so the archive keeps earning attention.
Newsroom & CMS Interfaces
Editing, scheduling, and publishing tools designed for people filing under deadline.
Newsletter & Notification Design
Email templates and alert flows designed to bring readers back without exhausting them.
Design System & Handoff
A publishing component library and annotated Figma handoff — ready for development to begin.
Our most ambitious work
How we work
Our process for your
media & publishing UX/UI design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Reader & Editor Journey Mapping
We map both sides of the product — how readers arrive and leave, and how editors get a story out — before any design begins.
3–5 Days Journey map
.webp)
Information Architecture
We structure sections, topics, and archive so content stays findable long after publication day.
3–5 Days IA structure
.webp)
Wireframes
We wireframe the critical flows — article, homepage, paywall, and publishing — and validate them before visual design starts.
3–5 Days Wireframes
%20(2).webp)
UI Design & Design System
We design every key template and state across web and mobile, building the component library alongside.
1–3 Weeks UI designs
Engineering Handoff
Annotated Figma files, interaction specs, and component documentation — your team builds without ambiguity.
2–3 Days Handoff
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
UX/UI design for
diverse industries
Healthcare
UX/UI design for hospitals, clinics, and health systems.
Financial Services
UX/UI design for banks, insurance firms, and financial platforms.
Logistics
UX/UI design for logistics, transport, and supply chain companies.
Real Estate
UX/UI design for property developers, agents, and management firms.
Education
UX/UI design for schools, universities, and e-learning platforms.
Web3 & Blockchain
UX/UI design for Web3 startups and blockchain-based products.
Wellness/Fitness
UX/UI design for wellness brands, gyms, and fitness studios.
Information Technology
UX/UI design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does media and publishing UX/UI design include?
Reader and editor journey mapping, article and reading experience, homepage and section curation, paywall and subscription flows, video and audio players, search and archive, newsroom CMS interfaces, newsletters, and an engineering handoff.
Do you design paywalls and subscription flows?
Yes. Metering, prompt timing, plan comparison, and checkout are designed together so the offer arrives at a moment the reader is already engaged rather than interrupting the first paragraph.
Do you design the reading experience itself?
Yes. Type scale, line length, in-article images, pull quotes, ad placements, and related-content units are designed as one system, because that is what determines whether long articles are finished.
Can you design newsroom and CMS interfaces?
Yes. Editing, scheduling, tagging, and publishing tools are designed for people working to deadline — fewer screens per story, visible workflow status, and safe recovery from mistakes.
How long does a media UX design engagement take?
Most engagements run 6 to 12 weeks from journey mapping to engineering handoff, depending on how many templates are in scope, monetisation complexity, and whether a design system is included.
Do you design video and audio experiences?
Yes. Players, chapter navigation, transcripts, autoplay behaviour, and queue management are designed for real sessions — background listening, interrupted viewing, and switching between devices.
Do you design for advertising and sponsored content?
Yes. Ad units and sponsored formats are designed into the template rather than dropped on top of it, so revenue placements stay visible without destroying the reading experience.
Can you redesign an existing publishing platform?
Yes. Redesigns are common. We audit the current product against read completion, subscription conversion, and editor time-per-story, then set measurable goals before any visual work begins.
Can you also develop the media product?
Yes. Web and mobile development is available after the design engagement, so the component architecture in Figma maps directly to the production build with no reinterpretation.