Public services have no opt-out. The person filing a claim cannot choose a competitor, may be using an old phone on a slow connection, and may be doing it once in a decade. That sets the principle: plain language and accessibility come before style.
Halo Lab designs public sector products to that standard — service and eligibility flows, forms and applications, case-worker tools, and public data. WCAG is designed in from the wireframe, not audited at the end, and the system is handed over annotated.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Forms defeat citizens
Long applications with unclear wording get abandoned halfway through.
Accessibility bolted on
Compliance is audited at the end, so real users still cannot proceed.
Case workers overloaded
Legacy screens force staff to rekey the same details many times over.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
GovTech & public sector UX/UI design from
eligibility to outcome
Service & Eligibility Flows
Entry points and eligibility checks designed so people learn early whether they qualify.
Forms & Application Design
Long applications broken into saveable steps with plain wording and visible progress.
Accessibility & WCAG Compliance
Contrast, keyboard paths, and screen reader flows designed into wireframes, not audited after.
Case Worker Interfaces
Queues, case files, and decision tools designed to stop staff rekeying the same data.
Public Data & Transparency
Open data, budgets, and performance reporting designed to be read by non-specialists.
Identity & Verification Flows
Sign-in, document upload, and proof-of-identity steps designed with clear status throughout.
Plain Language & Multilingual
Content structure and translation-ready layouts designed for varied literacy and languages.
Design System & Handoff
An accessible component library and annotated Figma handoff — ready for development to begin.
How we work
Our process for your
GovTech & public sector UX/UI design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Service & Role Mapping
We map the service end to end — citizen, case worker, and administrator — including the people least served by the current system.
3–5 Days Service map
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Information Architecture
We structure services, eligibility, and content in plain language so people find the right route first time.
3–5 Days IA structure
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Accessible Wireframes
We wireframe the critical flows with contrast, focus order, and keyboard paths already resolved before visual design starts.
3–5 Days Wireframes
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UI Design & Design System
We design every key screen and state to WCAG standards, building the component library alongside.
1–3 Weeks UI designs
Engineering Handoff
Annotated Figma files, accessibility specs, and component documentation — your team builds without ambiguity.
2–3 Days Handoff
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
UX/UI design for
diverse industries
Healthcare
UX/UI design for hospitals, clinics, and health systems.
Financial Services
UX/UI design for banks, insurance firms, and financial platforms.
Logistics
UX/UI design for logistics, transport, and supply chain companies.
Real Estate
UX/UI design for property developers, agents, and management firms.
Education
UX/UI design for schools, universities, and e-learning platforms.
Web3 & Blockchain
UX/UI design for Web3 startups and blockchain-based products.
Wellness/Fitness
UX/UI design for wellness brands, gyms, and fitness studios.
Information Technology
UX/UI design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does GovTech and public sector UX/UI design include?
Service and role mapping, eligibility flows, form and application design, accessibility to WCAG standards, case worker interfaces, public data and transparency, identity verification, plain language content, and an engineering handoff.
How do you handle accessibility requirements?
Accessibility is designed into wireframes, not audited afterwards. Contrast ratios, focus order, keyboard paths, and screen reader behaviour are decided before visual design, so compliance is a property of the design rather than a fix.
Do you design long application forms?
Yes. Long applications are broken into saveable steps with plain wording, visible progress, clear error recovery, and the ability to return days later without losing anything already entered.
Can you design for citizens with low digital confidence?
Yes. We design for older devices, slow connections, varied literacy, and people using the service once in a decade — which usually means fewer choices per screen and far more explicit wording.
Do you design case worker and back-office tools?
Yes. Queues, case files, decision records, and audit trails are designed so staff stop rekeying the same data and can see the full history of a case in one place.
How long does a public sector UX design engagement take?
Most engagements run 6 to 12 weeks from service mapping to engineering handoff, depending on how many services are in scope, legacy constraints, and whether a full design system is included.
Do you design multilingual and plain language content?
Yes. Layouts are built to absorb longer translated strings without breaking, and content structure is designed so plain language rewrites do not require a redesign afterwards.
Can you redesign an existing government platform?
Yes. Redesigns are common. We audit the current service against completion rate, accessibility conformance, and case worker handling time, then set measurable goals before any visual work begins.
Can you also develop the public sector product?
Yes. Web and mobile development is available after the design engagement, so the accessible component architecture in Figma maps directly to the production build.