Game UX is mostly everything around the game itself. Onboarding, settings, store, inventory, matchmaking, progression, and social — the surfaces a player crosses on the way to playing, and the ones that quietly decide whether they return the next evening at all.
Halo Lab designs those surfaces — onboarding and tutorials, store and monetisation, progression and rewards, settings and accessibility, and companion apps. Built to sit inside your art direction rather than fight it, and handed over annotated so engineering builds it as drawn.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Players quit onboarding
The tutorial explains systems nobody asked about before the first match.
Store buries the offer
Bundles, currencies, and timers compete until nothing looks worth buying.
Settings defeat players
Accessibility and controls hide three menus deep, so nobody finds them.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
Gaming & entertainment UX/UI design from
first launch to long-term player
Onboarding & Tutorial Design
First session flows designed to teach through play rather than upfront explanation.
Store & Monetisation Flows
Bundles, currencies, and offers designed so value is legible instead of buried.
Progression & Reward Systems
Levels, passes, and rewards designed to feel earned across a long season.
Settings & Accessibility
Controls, subtitles, and comfort options designed to be found in one menu.
Matchmaking & Social Features
Lobbies, parties, and friend systems designed so playing together takes seconds.
Companion & Web Apps
Second-screen stats, inventory, and community tools designed to extend the session.
Streaming & Entertainment Interfaces
Playback, discovery, and live features designed for watching as much as playing.
Design System & Handoff
A game UI component library and annotated Figma handoff — ready for development to begin.
How we work
Our process for your
gaming & entertainment UX/UI design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Player Journey Mapping
We map the player path — install, first session, first purchase, return — and mark every surface where players currently leave.
3–5 Days Journey map
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Information Architecture
We structure menus, inventory, and progression so nothing important sits three screens deep.
3–5 Days IA structure
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Wireframes
We wireframe the critical flows — onboarding, store, progression, and settings — and validate them before visual design starts.
3–5 Days Wireframes
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UI Design & Design System
We design every key screen and state inside your art direction, building the component library alongside.
1–3 Weeks UI designs
Engineering Handoff
Annotated Figma files, interaction specs, and component documentation — your team builds without ambiguity.
2–3 Days Handoff
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
UX/UI design for
diverse industries
Healthcare
UX/UI design for hospitals, clinics, and health systems.
Financial Services
UX/UI design for banks, insurance firms, and financial platforms.
Logistics
UX/UI design for logistics, transport, and supply chain companies.
Real Estate
UX/UI design for property developers, agents, and management firms.
Education
UX/UI design for schools, universities, and e-learning platforms.
Web3 & Blockchain
UX/UI design for Web3 startups and blockchain-based products.
Wellness/Fitness
UX/UI design for wellness brands, gyms, and fitness studios.
Information Technology
UX/UI design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does gaming and entertainment UX/UI design include?
Player journey mapping, onboarding and tutorial design, store and monetisation flows, progression and reward systems, settings and accessibility, matchmaking and social features, companion apps, and an engineering handoff.
Do you design in-game UI or only companion apps?
Both. In-game menus, HUD layouts, inventory, and store screens are designed to sit inside your art direction, alongside any web or mobile companion experience that extends the session.
How do you design onboarding for games?
Onboarding is designed to teach through play. Systems are introduced when they first become relevant rather than explained upfront, since the fastest way to lose a new player is a tutorial wall.
Do you design store and monetisation screens?
Yes. Bundles, currencies, and limited offers are designed so value is legible at a glance. Clarity converts better than urgency once players have seen the same countdown a dozen times.
Do you handle accessibility in game interfaces?
Yes. Subtitle options, colourblind modes, remapping, and comfort settings are designed into the main settings flow rather than hidden several menus deep where nobody discovers them.
How long does a game UX design engagement take?
Most engagements run 6 to 12 weeks from journey mapping to engineering handoff, depending on how many surfaces are in scope, platform targets, and whether a full UI system is included.
Can you work inside our existing art direction?
Yes. The usability layer is designed to carry your established visual language, so structure, hierarchy, and readability improve without the game looking like a different product.
Can you redesign an existing game interface?
Yes. Redesigns are common. We audit the current product against tutorial completion, store conversion, and settings discoverability, then set measurable goals before any visual work begins.
Can you also develop the companion product?
Yes. Web and mobile development is available after the design engagement, so the component architecture in Figma maps directly to the production build with no reinterpretation.