Ecommerce conversion starts at the product page — how images load, how product information is structured, how trust is established before a customer commits to adding something to their cart.
Halo Lab designs ecommerce shopping experiences with that conversion path mapped first — product pages, collection layouts, search and filtering, checkout, and post-purchase flows designed as a system, with every drop-off point identified before the first component is built.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Low-converting product pages
Images, copy, and CTAs arranged without hierarchy — customers leave before adding to cart.
Poor mobile shopping UX
Desktop design shrunk to mobile — thumb reach, scroll behaviour, and speed not designed for.
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Checkout friction killing sales
Too many steps, too many fields — cart abandonment happens before payment is made.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
Ecommerce UX/UI design from
product page to purchase
Product Page Design
Image hierarchy, product information, trust signals, and CTA placement designed for conversion.
Collection & Category Design
Collection pages, filtering, and sorting designed for discovery and faster path to purchase.
Search & Navigation Design
Search UX, navigation structure, and wayfinding designed to get shoppers to the right product.
Checkout Flow Design
Streamlined checkout — step reduction, trust signals, and payment method display designed for completion.
Cart & Wishlist Design
Cart management, saved items, and upsell placement designed without interrupting purchase intent.
Mobile-First Shopping Design
Mobile product pages, swipe interactions, and thumb-accessible layouts designed before desktop.
Post-Purchase & Retention Design
Order confirmation, tracking, and re-engagement flows — the experience after payment matters too.
Design System & Handoff
Ecommerce design system and annotated Figma handoff — ready for development to begin.
How we work
Our process for your
ecommerce UX/UI design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
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Purchase Journey Mapping
We map the full shopper journey — from first visit to post-purchase — identifying every drop-off point before any design begins.
3–5 Days Conversion map
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Information Architecture
We structure product taxonomy, navigation, and checkout flow — validated before wireframing begins.
3–5 Days IA structure
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Wireframes
We wireframe critical ecommerce flows — product page, collection, and checkout — validated before full visual design begins.
3–5 Days Wireframes
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UI Design & Design System
We design every key screen and state — product, cart, checkout, and post-purchase — and build the component library alongside.
1–3 Weeks UI designs
Engineering Handoff
Annotated Figma files, interaction specs, and ecommerce component documentation — your team builds without ambiguity.
2–3 Days Handoff
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
UX/UI design for
diverse industries
Healthcare
UX/UI design for hospitals, clinics, and health systems.
Financial Services
UX/UI design for banks, insurance firms, and financial platforms.
Logistics
UX/UI design for logistics, transport, and supply chain companies.
Real Estate
UX/UI design for property developers, agents, and management firms.
Education
UX/UI design for schools, universities, and e-learning platforms.
Web3 & Blockchain
UX/UI design for Web3 startups and blockchain-based products.
Wellness/Fitness
UX/UI design for wellness brands, gyms, and fitness studios.
Information Technology
UX/UI design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does ecommerce UX/UI design include?
Conversion path mapping, product page design, collection and category design, search and navigation, checkout flow, cart and wishlist design, mobile-first layouts, post-purchase flows, and an engineering handoff.
Do you design for mobile ecommerce?
Yes. Mobile is designed first — most ecommerce traffic arrives on phones, and thumb reach, scroll behaviour, image loading, and form usability are prioritised before desktop layout decisions are made.
Do you design checkout flows?
Yes. Checkout is designed as a dedicated UX problem — step reduction, address and payment form usability, trust signals, error recovery, and guest checkout flow all designed to maximise completion.
Do you design for Shopify or custom platforms?
Both. We design within Shopify’s component constraints when the platform is fixed, and design custom component systems when the storefront is custom-built or headless — the process is the same either way.
How long does ecommerce UX design take?
Most ecommerce design engagements take 6 to 12 weeks from conversion mapping to engineering handoff, depending on catalogue complexity, number of product types, and whether a full design system is in scope.
Do you design post-purchase experiences?
Yes. Order confirmation, shipping updates, return flows, and re-engagement email design are available as part of the ecommerce engagement — the experience after payment affects repeat purchase and lifetime value.
Can you redesign an existing ecommerce store?
Yes. Ecommerce redesigns are common — we audit the existing store against product page conversion, checkout abandonment, and mobile usability, then redesign with clear improvement goals before any visual work begins.
Do you design brand storytelling into the store?
Yes. Brand narrative, product photography layout, and brand voice are designed into product pages and collection layouts — not treated as decoration added after the UX structure is complete.
Can you also develop the ecommerce store?
Yes. Ecommerce development — Shopify, custom, or headless — is available following the design engagement so the component architecture in Figma maps directly to the production storefront.