A shopping app earns nothing on the install. It earns on the second purchase — the one made in ninety seconds because the card, the address, and the size are already known, and nothing on the way to checkout asks again.
So we design for repeat purchase: product pages that answer size, delivery, and returns before the cart, a checkout built on saved details and wallet payment, and tracking and returns kept inside the app.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Mobile site in wrapper
A web store wrapped in an app shell — nothing is faster than the browser.
Checkout that asks again
Address, card, and size re-entered every time — carts die at the last step.
Returns pushed to email
Tracking and returns handled off-app — the next purchase happens elsewhere.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
Ecommerce app design from
product page to repeat order
Product Detail Design
Size, delivery, stock, and returns all answered on the product screen, long before the cart.
Browse & Search
Categories, filters, and search designed for finding one product, not for endless scrolling.
Checkout & Wallet Flow
Saved details, wallet payment, and guest checkout designed to be finished inside ninety seconds.
Tracking & Returns
Order status, delivery, and returns handled inside the app rather than in a thread of emails.
Account & Loyalty
Profile, saved items, and loyalty designed to make the second purchase easier than the first.
Personalisation
Recommendations and recently viewed placed where they help the shopper rather than interrupt.
Notification Design
Price, stock, and delivery alerts designed to be kept switched on rather than turned off at once.
Design System
Reusable component library delivered, so your team ships new screens without a full redesign.
How we work
Our process for your
ecommerce app design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
 (1).avif)
Shopper & Repeat Purchase Mapping
We map how shoppers browse, buy, and return, and what actually brings them back, before any flow or screen is designed.
3–5 Days Audience map
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App Architecture & User Flows
We structure catalogue, cart, and account navigation, and decide where delivery and returns detail sits — validated before wireframing begins.
3–5 Days Flow structure
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Wireframes
We wireframe critical commerce screens — product detail, checkout, and order tracking — validated before full visual design.
3–5 Days Wireframes
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UI Design & Design System
We design every screen for iOS and Android — and build the component library alongside each flow.
1–3 Weeks UI designs
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Engineering Handoff
Annotated Figma files, platform specs, and component documentation — your team builds without ambiguity.
2–3 Days Handoff
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
Mobile app design for
diverse organisations
Healthcare
Mobile app design for hospitals, clinics, and health systems.
Financial Services
Mobile app design for banks, insurance firms, and financial platforms.
Logistics
Mobile app design for logistics, transport, and supply chain companies.
Real Estate
Mobile app design for property developers and management firms.
Education
Mobile app design for schools, universities, and e-learning platforms.
Web3 & Blockchain
Mobile app design for Web3 startups and blockchain-based products.
Wellness/Fitness
Mobile app design for wellness brands, gyms, and fitness studios.
Information Technology
Mobile app design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does ecommerce app design include?
Product detail design, browse and search screens, checkout and wallet flows, post-purchase tracking and returns, account and loyalty design, personalisation, notification design, usability testing, and a design system with engineering handoff.
How do you increase repeat purchase?
By removing every step the second order does not need. Saved card, saved address, saved size, wallet payment, and reorder from history turn a repeat purchase into ninety seconds of work.
What belongs on a product screen?
Whatever decides the purchase: size and fit, delivery date, stock, and the return policy. If the answer is not there, the shopper leaves for a search engine instead of adding to cart.
How do you design checkout for mobile?
Around what is already known. Wallet payment first, saved details second, guest checkout always available, and every remaining field designed for one hand and a phone keyboard.
Do you design post-purchase and returns?
Yes. Order status, delivery tracking, and returns are designed to live in the app — that is where the next purchase starts, and an email thread hands the moment to someone else.
How long does ecommerce app design take?
Most e-commerce app design projects run 10 to 16 weeks from discovery to handoff, depending on catalogue complexity, payment and loyalty scope, and how much of the design system is in scope.
Do you design notifications that people keep on?
Yes. Price, stock, and delivery alerts are tied to items the shopper chose to follow, with frequency and control designed in — a notification people switch off is worse than none.
Do you run usability testing?
Yes. Prototypes are tested with real shoppers before engineering starts, and checkout is tested hardest because that is where the revenue is lost.
Can you also develop the app?
Yes. Design and development are delivered by one team — iOS, Android, or cross-platform build, commerce platform and payment integrations, and QA before release.