Crafting a brand identity for a financial company that banks on Earth’s future

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2024
2023
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The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Bank with confidence, knowing that your money is making a difference in the world

Wildbank is a new kind of online banking with crucial services and a passion for conservation. It offers a variety of products, including checking and savings accounts, credit cards, and loans. This platform is committed to sustainability and uses 100% renewable energy to power its operations.

The unique nature of this company lies in its mission. With every swipe of a Wildbank card, a percentage of users’ purchases helps protect African wildlife. This means that customers can do their usual banking and save some of the world’s most endangered animals at the same time.

Industry
Services
Timeline
1 month
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
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For a brand to speak with one voice, it needs a brand book to set the tone.

Shaping banking routes with wild roots

The culmination of our creative journey is a logo that marries the wild with the world of banking — a lion’s paw. With this choice, our designers aimed to reflect the bank’s strength, agility, and the preciousness of the natural world it seeks to protect.

Its minimalist design doesn’t overwhelm but rather etches itself into the user’s memory with understated elegance. To complement this imagery, we used serene green hues and softened edges that invoke a sense of tranquility and harmony.

The softened edges in our logo style mirror the company’s approach to banking — smooth, accessible, and harmonious with nature.
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Wild spirit combined with bold design

At the heart of the design solution for this financial website lies a daring and youthful character, reflecting the bank’s wild, bold, and free spirit. The Halo Lab team set out to capture the modernity and freedom that Wildbank and its clientele embody.

Our inspiration came straight from the wild. We used blue to reflect the open sky, yellow as the warmth of the desert, black and white like the stripes of a zebra, green that represents the lurking danger of a crocodile, and orange for the fiery spirit of a lion.

From the vast sky to the lion symbolism, our designers picked every color to tell the story of freedom and adventure.
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Embodying the lion’s strength in banking

When we started dreaming up the brand identity, we hit on making it feel like wild animals. So, keeping such an idea in mind, our specialists went with a pastel muted orange color and a print that conveys this message on the bank cards.

Also, the Halo Lab team created a 3D lion’s paw element that shows off Wildbank’s wild side and its serious mission all at once. With this approach, we made banking a bit more wild, a bit more fun, and a whole lot more meaningful.

We were inspired by the untamed beauty of wild animals and used this strategy to create a unique branding image.
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Wildbank
1/11
Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
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Logo creation

Logo creation

Logo creation