Bringing order to sales chaos with bold design and human focus

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2025
2024
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UI/UX design for team coordination by Halo LabUI/UX design for team coordination by Halo LabUI/UX design for team coordination by Halo Lab

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Top-tier sales intelligence platform built for productive team coordination

Sync is a platform that helps sales teams cut through operational noise. It centralizes workflows, automates progress tracking, and turns scattered data into clear, real-time insights across teams and pipelines.

With sharp interface logic and smart analytics, the app replaces tangled systems with clarity. It gives managers tighter control, uncovers revenue gaps faster, and helps teams hit targets without wasting time on manual reporting.

Services
UX/UI design
Link to Service
Timeline
2 months
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

A mark built for focus and momentum

For Sync, we created a logomark that reflects structure, motion, and control — essentials of high-performing sales teams. Built from angular shapes, it visualizes data flows streamlined into clear, focused, forward-driven pathways.

We paired bold crimson with soft beige to create a strong contrast and ensure instant visibility. This vibrant palette conveys energy, precision, and a no-clutter approach, making the brand feel sharp and unmistakably confident.

clean logomark with structure by Halo Lab
We designed a mark that feels active even when static, bringing structure, focus, and clarity at any touchpoint and interaction.
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no-clutter logotype design by Halo Lab
logo design for contrast and visibility by Halo Lab

Functional design with clarity at its core

To help users scan data without distractions, we built the interface as a clean, minimal system. Vibrant mint and teal guide the eye, while crimson highlights key actions and calls to action, ensuring clarity in every screen.

We chose a geometric sans-serif typeface for its confident tone and smooth rhythm. Its balanced curves and steady proportions keep dashboards, metrics, and reports easy to read, supporting sales teams on any device, anytime.

UI design with a geometric sans-serif typeface by Halo Lab
Working on UI/UX design, we stripped away the noise, leaving only what supports decision-making, action, and smooth daily work.
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bold UI/UX design from Halo Lab for smooth work
Halo's minimalist design system for clean interface
UI/UX design with proportions by Halo Lab
functional design by Halo Lab for support teams

Human-centered identity for fast-paced teams

Shaping the brand identity, we aimed to blend data logic with a human touch. Through minimalistic layouts, bold iconography, and hand-drawn illustrations, we brought warmth and personality into the data-driven world of sales.

To tell authentic stories and keep the brand approachable, our team integrated real photos and lively graphics. This mix of structure and emotion supports Sync’s goal of helping teams collaborate and win together under pressure.

brand design with real photos by Halo Lab
The brand was designed to feel like part of the team — simple, direct, and always ready to keep the pace of collaboration.
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brand identity with a human touch by Halo Lab
branding designed for Sync’s team by Halo Lab
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Logo creation

Logo creation

Logo creation