Design that gives AI a friendly face and the product a strong identity

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2025
2025
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UI/UX design service by Halo Lab for meaningful connectionUI/UX design service by Halo Lab for meaningful connectionUI/UX design service by Halo Lab for meaningful connection

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

AI-powered solution for effortless team meetings, real-time collaboration, and clear outcomes

Meti is an intelligent, powerful digital platform for seamless video calls, smart meetings, and team collaboration. It’s designed to simplify remote communication and help teams stay productive in any work setting.

Whether it’s a quick catch-up or an in-depth discussion, the app supports modern workflows. With AI tools for note-taking, scheduling, and follow-ups, teams can meet, plan, and execute with greater focus and ease.

Industry
Services
UX/UI design
Link to Service
Timeline
2 months
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Balance, clarity, and a spark of motion

We built the Meti logo around the idea of streamlined connection. Starting with a triangular base to reflect stability, we softened the shape with rounded inner forms to convey a sense of flow, clarity, and approachability.

To give the symbol its own dynamic edge, we introduced a slight tilt and chose a bold mix of greens. This color palette adds freshness and tech appeal, while the final form captures the energy of real-time collaboration.

logotype design for balance and clarity for digital platform
Our goal was to create a symbol that feels stable yet in motion — just like a team that’s always in sync.
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logo design with fresh color palette by Halo Lab
spark of motion in logotype design by Halo Lab

Visual rhythm that drives teamwork

To support the app’s dynamic functionality, we created a design that feels both focused and fluid. The color palette moves between citrus-like neons and grounded greens, bringing clarity, freshness, and contrast to the interface.

For typography, we paired Suisse Intl with a serif accent to strike a balance between utility and personality. Bold icons and consistent layouts round out the system, making every interaction feel modern and just a little playful.

UI design by Halo Lab with Suisse Intl and a serif accent”
Our designers gave the platform a pop of energy with fresh colors and a design that’s clear, modern, and easy to navigate.
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UI design with green color palette for dynamic functionality
modern UI/UX design by Halo Lab’s team
UI design by Halo Lab for interface’s contrast
focused and fluid UI/UX design service by Halo Lab
functional UI/UX design by Halo Lab for Meti
Halo Lab’s UX design for easy navigation

A warm and open brand expression

Instead of adopting an overly corporate tone, we focused on clarity, warmth, and approachability. The layouts are clean, the typography is bold yet friendly, and every detail is designed to support meaningful connection.

Bright green accents bring energy, while soft transitions and rounded shapes keep things relaxed. Paired with expressive photos and conversational copy, the identity feels human — built for real moments, not just meetings.

Halo Lab’s branding design with bright green accents
The idea was to make things feel natural and build a brand that’s open, clean, inviting, and easy to connect with.
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warm brand design by Halo Lab, crafted in every detail
human-centered branding service by Halo Lab
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Logo creation

Logo creation

Logo creation