Building botanical platform identity with smart design choices

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2024
2023
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Branding platform for botany enthusiasts and plant lovers

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Growing plants made easy and smart with the help of a new high-tech assistant

Plantons is a tech-driven platform for botanical enthusiasts and plant lovers. Through innovative care solutions, it revolutionizes the way people cultivate thriving ecoscapes, regardless of their experience level.

The service includes personalized recommendations tailored to users’ specific greenery and lifestyle. By using this app, everyone can watch the plant collection flourish, transforming their home into a lush green oasis.

Industry
Information technology
Link to Industry
Information technology
Link to Industry
Services
Timeline
1 month
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Growing a logo that speaks plant power

We created a logo that conveys the core company concepts — growth and vitality. At the heart of it lies a sturdy trunk adorned with dense foliage. This symbol evokes a sense of stability and new beginnings correspondingly.

With round-shaped leaves, we echoed nature’s endless cycle, symbolizing that plant care is an ongoing journey. Clean lines and a limited color palette (shades of green, of course!) make the logo fresh and approachable.

the concept of growth and vitality
Plantons logo branding
For this logo, we left out the sharp edges and went all in on circles — it feels organic and alive, like a healthy plant reaching for the sun!
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Plantons branding with clean lines and a limited color palette

Establishing an online presence inspired by nature

While working on design, we were inspired by nature itself. Our palette of greens ranges from soft jade to deep tones, reflecting vast landscapes. Flecks of sunny yellow add a touch of vibrancy, expressing the joy of nurturing life.

We chose Matter as the main font. Its clear forms make it easy to read even the most complex plant care guides. Together with sleek icons and charts, it blends organic beauty with modern functionality, making the app a joy to use.

elegant and functional Matter font
sleek icons in branding mirror modern functionality
green and natural color palette
using charts for brand styling
We used pleasant natural colors with easy-to-read font to make the app visually appealing for all plant lovers.
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attractive and colorful style of the application

Cultivating the brand personality with a smile

As for the brand, we focused on the beauty of gardening and the sense of fulfillment it brings. The circles, woven throughout our design elements, represent the cyclical nature of plant life and the endless possibilities it holds.

Also, we added photos of flowers and smiling faces immersed in the joy of pottering around. These images help attract people who want to take care of their leafy friends properly, creating a community of like-minded fellows.

floral logo concept
the peacefulness of the Fertil brand identity
cyclical design elements
natural and green brand accents
To make it interesting for users to navigate terminology and explore tips, we complemented the corporate identity with engaging color graphics.
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branding services for Plantons
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Plantons
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Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
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Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
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Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
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Rahil Sachak Patwa
Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
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Logo creation

Logo creation

Logo creation