ASI — AI platform chosen by the Ministry of Education as a trusted partner
AI innovation that helps teachers make tutoring accessible and gives students an around-the-clock boost
Acton Street, Inc. is an AI startup revolutionizing education with smart digital solutions. Their mission is to support educators and students by automating repetitive tasks, reducing workloads, and making studying more engaging.
The company’s ASI app provides custom AI tutoring via chatbots and gamified experiences. Integrated with WhatsApp, Messenger, and Discord, it offers tailored feedback and mastery tracking, blending learning with play.
- $3M
Investments from UAE & US - 24/7
Assistance for students - 3
Integrated social platforms
Challenge
Many students lack timely support when it matters most. Teachers can’t always offer individual attention, especially when students are spread across locations or learning at different paces.
There’s a growing need for a solution that provides instant, personalized help — available anytime, anywhere — to support independent learning.
Transforming ideas into a student-centered app
The research began with a broad concept of an AI chatbot. We worked closely with the client to define the direction, exploring similar apps. The focus shifted to creating a mobile solution targeted at teachers and students.
We started with the core idea — education — and let it guide our design journey through a detailed competitor analysis. With user flows and wireframes in place, the project received enthusiastic approval to proceed.
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Minimalist elegance meets youthful energy
The first concept focuses on a clean, minimalistic UI that fits smoothly with the brand. With a monochrome palette of black, white, and gray, the design creates a sleek, elegant experience while building familiarity and trust.
While similar to the first concept, this design adds a playful touch with subtle animations and a pop of blue. It stays aligned with the overall minimalistic approach but brings a lively element to appeal to a younger audience.
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Shaping features into a cohesive user journey
Based on the client’s detailed brief, our team began to move towards a consistent final look at the end. We took those concepts and carefully planned every detail, creating a user flow that connects all the features logically.
Our work not only brought this vision to life but also laid the basis for future implementation. By doing so, we made it easier for developers to build on the product as it evolved. This set the stage for the project’s growth.
We created the app’s structure and flow based on key inputs like audience and educational focus, turning ideas into a fully evolved solution.
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Easy on the eyes, effortless in action
Our expert team created a user-friendly interface for the AI chatbot, focusing on friction-free interaction. Key buttons and notifications were highlighted to stand out while keeping the overall design clean and functional.
Staying true to the visual identity, we used an approachable style with soft gray and black and just a few pops of color for interest. For the fonts, the sans-serif Inter was chosen to support the app’s multilingual nature.
The challenge was to blend accent colors with branding, keeping the design engaging without losing its original essence.
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For our team, this project was a truly enjoyable experience. The process flowed smoothly, and the client was open to all our ideas, which made decision-making seamless. We were able to bring every feature to life without any major hurdles. It was a rewarding journey, filled with interesting challenges that allowed us to explore creative solutions and refine our approach.
